Growth Product Manager

**Growth Product Manager - Riser Motorcycle App (Powered by Cardo).**

**About RISER**: RISER is a dynamic platform for motorcyclists worldwide, accessible through iOS, Android, and web platforms. RISER connects motorcycle enthusiasts, provides route planning, and fosters a vibrant community of riders passionate about exploring the world on two wheels.

Riser was acquired by Cardo Systems in 2023.

We’re seeking a **Growth Product Manager** to drive scalable growth for our motorcycle app. This role blends product growth, growth marketing, and experimentation, and is ideal for someone passionate about or interested in the riding community.

As a **Growth Product Manager**, you’ll own and execute the end-to-end growth strategy for the Riser Motorcycle App, ensuring we acquire, activate, engage, and retain users effectively. You’ll collaborate cross-functionally to implement experiments, automation, and engagement initiatives that drive sustainable growth.

**Roles and Responsibilities**
- ** Own and execute the growth strategy** - Identify, prioritize, and implement creative initiatives that **drive user acquisition, activation, engagement, and retention**.
- ** Leverage automation & paid campaigns** - Optimize **marketing automation, paid ads, and referral programs** to scale user acquisition and engagement.
- ** Collaborate on product strategy** **and execution** - Work closely with the product team to ensure growth initiatives align with product enhancements.
- ** Develop and execute marketing initiatives** - Create and test campaigns that resonate with motorcycle riders, from content to partnerships.
- ** Drive growth experiments** - Develop and test hypotheses using **A/B testing, user segmentation, and behavioral insights** to enhance key metrics.
- ** Define and analyze key growth metrics** - Track performance, identify new levers, and iterate based on insights.
- ** Champion the voice of the customer** - Partner with product design and feedback loops to align product decisions with rider needs.
- ** Ensure alignment with business objectives** - Work with leadership and Cardo (Riser’s backer) to execute on key business goals.

**Who You Are**
- ** A passionate motorcycle rider** (preferred) - You understand the lifestyle and know what makes an app valuable to motorcyclists.
- ** Growth-focused & strategic** - You think in terms of business impact, user growth, and scalable acquisition strategies.
- ** Data-driven & analytical** - You’re comfortable making decisions based on data, running experiments, and optimizing performance.
- ** Creative & innovative** - You bring fresh ideas to user acquisition, engagement, and community-building.
- ** Tech-savvy & hands-on** - You have experience with **growth tools, automation platforms, analytics tools, and digital marketing channels**.

**Requirements**:
**Requirements**:

- **5+ years of experience in product growth, product management, marketing, or similar in an app-driven company.**:

- Deep understanding of lifecycle marketing, **performance marketing, automation, and analytics tools** (e.g., Amplitude, Braze, RevenueCat, Google Analytics, etc.).
- ** Experience with Product-Led Growth (PLG)** - including running experiments, optimizing activation funnels, and scaling retention strategies.
- Strong ability to **define and execute A/B tests** that impact key growth KPIs.
- Ability to **work cross-functionally** between **marketing, product, engineering, and analytics teams**.
- Knowledge of the **motorcycle industry, rider communities, and their digital behaviors** is a major plus.
- Prior experience working in mobile apps is highly desirable.
- ** Bachelor’s degree** in business, Marketing, Computer Science, or a related field; an advanced degree (MBA, Master’s) is a plus.
- ** Location**of the position -Vienna, Austria
- ** Languages** - Fluent English - a must; German - an advantage.