Brand Manager

Afro Coffee GmbH
- Elsbethen
- Präsenz / Mobil-
- Berufserfahrung
- Marketing / Kommunikation / Redaktion
- Vollzeit ** About the role**:
Every cup of Afro Coffee whispers tales of Africa´s idyllic gardens, where coffee cherries have time to develop lively aromas in the shade of a canopy of leaves. We owe the quality of our wonderful coffee to the remarkable expertise of farmers and their detailed selection process on family-run small farms, where each bean is carefully harvested by hand.

As our **Brand Manager (m/w/x)**you will play a central role in managing and executing key marketing deliverables across branding, social media, and communications. This position produces top quality branded materials, oversees content creation, and supports cross-functional collaboration to maintain brand consistency and engagement. The role also includes brand strategy implementation and guardianship, ensuring pitch-perfect and meticulous communications - perfect for a detail-orientated person.

** Objectives & Responsibilities**:
** Objectives**:

- Create a consistent red thread across all marketing touchpoints—ensuring that every branded material, POS tool, and digital asset reflects our brand story and values.
- Bring the brand to life by delivering high-quality branded materials and POS tools.
- Maintain brand consistency across all touchpoints by implementing updates to CI and existing branding.
- Drive content excellence through the coordination of video assets and digital materials that engage and inspire.
- Strengthen social media presence by ensuring smooth operations, timely posting, and event coverage.
- Collaborate closely with the marketing team and beyond to ensure alignment across campaigns, creative assets, and brand messaging

** Responsibilities**:

- **Brand Strategy Implementation & Guardianship**: Ensuring the brand strategy is effectively executed across all touchpoints and maintaining the integrity of brand assets.
- **Branded Materials**: Production of new branded assets: packaging, large POS items, and for events. Be responsible for our product range: Afro Coffee, Afro Tea, Cocoa, Afro Spices. This will include managing packaging changes and materials that help us grow our B2C. Take a central role when we launch new products, working closely with our operations team to create the right materials, planning the launch with our sales, eCommerce and advertising team.
- **CI & Branded Material / Existing Branding**: Collaborating with Brand Specialist for required updates.
- **Video & Digital Assets**:Manage video content for advertising campaigns, product showcases, and website integration
- **Social Media**:Define ongoing social media strategy and content creation. Work with Social Media Support to schedule and publish posts, manage event coverage, and community engagement.
- **Event Support**:Ensure social media activation during events and assist with content creation.
- **Legal Compliance**: Handle production forms and contracts in collaboration with the legal team for branded assets.

**Skills & preferred Experience**:

- **Creative & Strategic Thinking**: Strong sense of creativity, imagination, and innovation, with a proven track record in branding and video production.
- **Social Media & Trend Awareness**:Social media savvy with hands-on experience in event coverage and a passion for staying on top of trends across major platforms.
- **Communication & Collaboration**: Excellent interpersonal skills and fluency in both German and English, with the ability to collaborate effectively across departments and with external agencies.
- **Project & Asset Management**: Proactive coordinator with strong organisational skills, attention to detail, and experience managing multiple projects and creative assets including POS tools and digital content.
- **Design & Brand Consistency**: Solid understanding of CI guidelines and ability to work with creative teams to maintain brand consistency across all touchpoints.
- **Content & Video Production**: Familiarity with video editing workflows or briefing external agencies, plus experience in creating branded journeys for e-commerce consumers.
- **Legal & Compliance Awareness**: Familiarity with handling contracts and production forms.
- **Professional Experience**: 5+ years in marketing and brand roles.

**What to expect**:
In addition to an exciting work environment and various social benefits, we offer you an attractive, performance-based salary that, depending on your qualifications and experience, is significantly above the collective agreement. (based on € 2.807,00 gross per month for full-time employment 38.5 hours/week for commercial employees).

** Our company embraces diversity and is committed to providing equal opportunities.**
- Manuela Frauenlob
- HR Business Partner