Brand Manager

About the company:
Every cup of Afro Coffee whispers tales of Africa´s idyllic gardens, where coffee cherries have time to develop lively aromas in the shade of a canopy of leaves. We owe the quality of our wonderful coffee to the remarkable expertise of farmers and their detailed selection process on family-run small farms, where each bean is carefully harvested by hand.

About the role:
As our
Brand Manager (m/w/x)
you will play a central role in managing and executing key marketing deliverables across branding, social media, and communications. This position produces top quality branded materials, oversees content creation, and supports cross-functional collaboration to maintain brand consistency and engagement. The role also includes brand strategy implementation and guardianship, ensuring pitch-perfect and meticulous communications – perfect for a detail-orientated person.

Objectives:

• Create a consistent red thread across all marketing touchpoints—ensuring that every branded material, POS tool, and digital asset reflects our brand story and values.
• Bring the brand to life by delivering high-quality branded materials and POS tools.
• Maintain brand consistency across all touchpoints by implementing updates to CI and existing branding.
• Drive content excellence through the coordination of video assets and digital materials that engage and inspire.
• Strengthen social media presence by ensuring smooth operations, timely posting, and event coverage.
• Collaborate closely with the marketing team and beyond to ensure alignment across campaigns, creative assets, and brand messaging

Responsibilities:

• Brand Strategy Implementation & Guardianship:
  Ensuring the brand strategy is effectively executed across all touchpoints and maintaining the integrity of brand assets.
• Branded Materials:
  Production of new branded assets: packaging, large POS items, and for events. Be responsible for our product range: Afro Coffee, Afro Tea, Cocoa, Afro Spices. This will include managing packaging changes and materials that help us grow our B2C. Take a central role when we launch new products, working closely with our operations team to create the right materials, planning the launch with our sales, eCommerce and advertising team.
• CI & Branded Material / Existing Branding:
  Collaborating with Brand Specialist for required updates.
• Video & Digital Assets:
  Manage video content for advertising campaigns, product showcases, and website integration
• Social Media:
  Define ongoing social media strategy and content creation. Work with Social Media Support to schedule and publish posts, manage event coverage, and community engagement.
• Event Support:
  Ensure social media activation during events and assist with content creation.
• Legal Compliance:
  Handle production forms and contracts in collaboration with the legal team for branded assets.

Skills & preferred Experience:

• Creative & Strategic Thinking:
  Strong sense of creativity, imagination, and innovation, with a proven track record in branding and video production.
• Social Media & Trend Awareness:
  Social media savvy with hands-on experience in event coverage and a passion for staying on top of trends across major platforms.
• Communication & Collaboration:
  Excellent interpersonal skills and fluency in both German and English, with the ability to collaborate effectively across departments and with external agencies.
• Project & Asset Management:
  Proactive coordinator with strong organisational skills, attention to detail, and experience managing multiple projects and creative assets including POS tools and digital content.
• Design & Brand Consistency:
  Solid understanding of CI guidelines and ability to work with creative teams to maintain brand consistency across all touchpoints.
• Content & Video Production:
  Familiarity with video editing workflows or briefing external agencies, plus experience in creating branded journeys for e-commerce consumers.
• Legal & Compliance Awareness:
  Familiarity with handling contracts and production forms.
• Professional Experience:
  5+ years in marketing and brand roles.

What to expect:

In addition to an exciting work environment and various social benefits, we offer you an attractive, performance-based salary that, depending on your qualifications and experience, is significantly above the collective agreement. (based on € 2.807,00 gross per month for full-time employment 38.5 hours/week for commercial employees).

We look forward to hearing your personal story and learning more about you. In your application (application letter and CV in English preferred), we want to see your personal style - what drives you and why you believe your next opportunity lies with us.

Apply directly via our career portal. By submitting your application documents, you agree to our privacy policy.

Our company embraces diversity and is committed to providing equal opportunities.