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Senior Specialist Marketing Services
vor 3 Wochen
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Senior Specialist Marketing Services
Associate Managing Consultant, Advisors - Marketing
Advisors Client Services, Data & Services
Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors Client Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Roles and Responsibilities
Client Impact
- Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
- Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
- Manage working relationship with client managers, and act as trusted and reliable partner
Team Collaboration & Culture
- Develop sound business recommendations and deliver effective client presentations
- Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations
- Lead team and external meetings, and lead or co-lead project management
- Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development
- Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
**Qualifications**:
Basic qualifications
- fluent in german
- Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience managing clients or internal stakeholders, and vendors
- Advanced Word, Excel, and PowerPoint skills
- Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)
Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience developing and implementing solutions and measuring impact on clients' business
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience coaching junior delivery consultants
- Relevant industry expertise and/or experience in product, sales, or marketing technology
- MBA or master’s degree with specialization in marketing or digital (not required)
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, o
