Brand Manager Hematology

**Brand Manager - Hematology (m/w/d)**

Do you have expertise in, and passion for Brand Management and Hematology?

Then AstraZeneca might be the one for you

**Business Area**

Join a place that’s working to fundamentally change the way cancer is treated. Evolving to an outcomes-based model - we go beyond treatment to shape the cancer care environment and transform the whole patient experience. We work holistically, from early diagnosis to survivorship, ensuring no patient is left behind. Each of us believes that by delivering earlier stage interventions with curative possibilities and championing the development of precision combinations, we can transform the lives of patients living with cancer across the world.

**What you’ll do**

As Brand Manager Hematology, you will drive the commercialization of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in existing brands and in launches of new products based on growth of our hematology portfolio.

**Other responsibilities will include**:

- Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short-term growth and long-term brand success.
- Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
- Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights ) with quantitative feedback available through various data sources and reports.
- Be the product, competitor and market expert of assigned brand.
- Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximize brand potential.
- Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
- Responsible for budget of assigned brand(s).

**Essential for the role**

- University degree in Natural Science, Business or related
- Languages: Fluent German and English
- Experience with managing complex projects
- Proven brand management experience
- At least 1-2 years proven work experience in a similar role in multinational matrix company in the pharmaceuticals industry
- Experience in specialty care/hospital products
- Experience in Insight/Market Research & brand forecasting
- Planning and thinking strategically
- Business & financial understanding
- Commercial awareness
- Excellent project management skills

**Desirable for the role**

- Previous Hematology experience
- Experience in launching new pharma products in a competitive market
- Knowledge of the Austrian Healthcare environment

**We offer**

- Base salary for this position starting from €81,964 per year (full-time basis)
- Participation in company success through bonus payments
- Company car options
- Extensive social benefits, including company pension and additional insurance
- Flexible working hours with the option for hybrid work
- Individual development opportunities
- Environmentally conscious company aiming to be climate-neutral by 2025

Join AstraZeneca where innovation meets ambition Our globally-renowned team is driving rapid business growth with entrepreneurial thinking. We are committed to changing the practice of medicine by generating compelling medical evidence that transforms cancer treatment. Collaborate with experts across the industry to create impactful solutions that redefine patient care. Our culture fosters openness, transparency, and empowerment, allowing you to grow your career in a supportive.