Local Marketing Manager Austria and Switzerland

Vor 6 Tagen

Graz, Österreich Ironman EMEA Vollzeit

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon

Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing (VR) Series,

5150 Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running Series,

IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard

Chartered Singapore Marathon and The Sun-Herald City2Surf®, UTMB® World Series events

including Tarawera Ultramarathon and Ultra-Trail Australia, mountain bike races including the

Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The

IRONMAN Group is the largest operator of mass participation sports in the world and provides more

than a million participants annually the benefits of endurance sports through the company’s vast

offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have

proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single

race, The IRONMAN Group has grown to become a global sensation with hundreds of events across

55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For

For our IRONMAN DACH Region, based in Klagenfurt, Austria, we are actively looking for a highly

motivated, fluent English and German speaking

**Local Marketing Manager, Austria and**

**Switzerland (M/F/d)**
**Job Summary**
The Local Marketing Manager is responsible for designing strategic, overall event marketing

programs that deliver participants against budgeted attendance targets. Secondly, to create

quality, engaging communications that both enhance the athlete experience and grow the positive

impact of the brands. The post holder will be an innovative and results-driven individual who

will collaborate with many stakeholders, including the race director, country, and regional

management and global and EMEA Marketing teams to drive registrations efficiently and

creatively.

**Key Responsibilities**:

- Create comprehensive, strategic marketing plans which successfully meet volume and

profitability targets and manage their implementation.
- Manage a country-specific marketing budget.
- Plan and facilitate media buying and creative development for traditional media in

addition to digital advertising and new media placements.
- Forge partnerships with local stakeholders including media, federations, sponsors, and

industry peers.
- Participate in host city stakeholder management, facilitate associated marketing

obligations, and support Operations team with community liaison and communications.
- Work closely with functional leads within the EMEA and Global Marketing teams and

Regional Operations teams to:

- Monitor current and historical deployment of marketing channels to identify trends

and synthesize new ideas into marketing plans and event executions.
- Take ownership of marketing objectives and make recommendations on the

allocation of budgets and activities to meet registration and participant satisfaction

goals.
- Develop a keen understanding of regional and local markets
- Develop content, campaigns and maintain social media accounts for portfolio.
- Develop and execute media and PR plan to achieve positive brand and event coverage for

country.
- Facilitate event weekend media, PR, and social media schedules to output high quality

content and endorsements.
- Seek opportunities for brand marketing, lead generation and athlete development in

collaboration with the broader marketing team.

**Skills and competencies**:

- Bachelor’s Degree
- Minimum 4 years marketing experience
- Data driven, excellent strategic and analytical thinking capability
- Strong attention to detail
- Native level German communication skills, both verbal and written
- Excellent English communication skills, both verbal and written
- Excellent influencing and negotiation skills, with the ability to advocate for change in any

environment among peers, managers, executives, and outside partners
- Superior time management and prioritization skills, with the ability to fluidly transition

between managing the work of others and being an individual contributor
- Experience within endurance or mass participation events would be advantageous
- Possess a goal-oriented approach, with the desire and capability to track activities to

to conceptualize, execute, and report on complex integrated marketing programs
- Ability to work some weekends and non-traditional hours
- Ability to travel 25%+

**What we offer**:

- Attractive salary, and annual bonus remuneration payment based on personal and

company performance.
- Endurance event entry benefits.
- Open, modern, and friendly working environment with a strong culture across EMEA.
- Opportunity to be creative in your work and the possibility to develop your own ideas

and concepts.
- Informal and relaxed dress codes.
- Part of a

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