Team Lead Influencer Marketing

Do we have your attention?

Are you passionate about creators, content, and performance? Do you understand how to turn influencer collaborations into a measurable growth engine — not just a branding play? Are you ready to scale an always-on creator ecosystem, connect it with Holzkern's campaigns, and build long-term brand partnerships that inspire millions to be proud to be unique?

If you know how to link creative storytelling with data-driven efficiency, and you thrive at the intersection of content, strategy, and performance — we want to meet you

We are hiring a Team Lead Influencer Marketing  (f/m/d) to develop and own Holzkern's creator and collaboration strategy. You will drive measurable growth through authentic partnerships, creator-driven campaigns, and data-based decision-making across all key markets.

Your areas of responsibility

Management & Strategic Role

• Lead and develop the Influencer Marketing team – define priorities, manage performance, and ensure operational excellence across all creator and partnership activities while owning planning, forecasting and strategy.
• Own the influencer strategy and tactical roadmap – develop, communicate, and implement a winning playbook that combines creative impact and measurable performance, ensuring alignment across departments.
• Collaborate with Performance Marketing, Strategic Content Marketing, and Visual Content to synchronize campaign storytelling and creator integration while ensuring aesthetic consistency and brand safety through a structured briefing & approval process.
• Team setup: Ensure the team has the skills to develop all channels, actively shape team setup and individual skill development to maintain a well-equipped and future-ready unit.

Build & Scale Creator Strategy

• Develop and manage an always-on creator ecosystem aligned with Holzkern's campaign rhythm and quarterly planning cycles.
• Define and roll out a clear influencer strategy including tiers (micro, macro, ambassador), turning one-time collaborations into long-term partnerships.
• Integrate creators early into campaign concepts together with Strategic Content Marketing and Visual Content teams to ensure cohesive narratives and strong emotional resonance.

Drive Performance through Creator Content

• Enable scale of UGC and creator-led formats across all paid and organic channels.
• Build and optimize partnership ad frameworks in collaboration with the Performance Marketing and Creative Strategy teams.
• Test and refine creator-driven content for measurable uplifts in ROAS, engagement, and conversion.

Support Brand Collaborations

• Secure brand collaborations, capsule collections, and co-branded partnerships that drive both visibility and revenue.
• Manage outreach, negotiations, and execution of brand partnership campaigns with external partners, ensuring creative and financial alignment.

Performance & Reporting

• Own performance tracking and KPI reporting across all influencer and creator campaigns.
• Monitor ROAS, engagement, assisted conversions, and overall business impact to ensure data-driven optimization.
• Work closely with the Performance Marketing team to integrate influencer metrics into broader channel reporting and dashboards.

Your profile

• Experience: Proven background (3+ years) in influencer marketing or creator partnerships, ideally in a D2C or lifestyle brand environment.
• Education: Bachelor Degree in business, marketing or media is a plus.
• Performance Mindset: You understand both the storytelling side and the numbers — linking influencer activity to ROAS, engagement, and revenue.
• Creative & Strategic: You know how to brief, challenge, and inspire creators while ensuring results and brand alignment.
• Structured & Analytical: Strong skills in performance tracking, KPI reporting, and budget allocation paired with a high level of reliability and accountability. Strong Excel & Analytical Skills are required as well as process structure and oversight.
• Communication: Fluent in English (German, French, Italian or other language skills are a plus), confident in negotiation and partnership management.
• Hands-on Attitude: You love taking ownership, moving fast, and finding pragmatic solutions that balance creativity and efficiency.

Enjoy our benefits

• Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly. 
• Generous employee discounts for you and your loved ones.
• Attractive flexitime work model with home office option.
• Two legendary annual company events with the whole #TeamHolzkern - all inclusive
• Regular team events with your team throughout the year.
• State of the art technical equipment (MacBook).
• Extensive Onboarding: From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
• Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.

These and many other exciting benefits will await you at Holzkern. 
But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us

Hard Facts

• Start of employment: January 2026
  
• Working Hours: 38,5h
  
• Salary(FT): The salary for this position is between € € gross per year. Your actual wage depends on your professional experience and qualifications.
  
• Location: Our headquarter in Vienna, on a hybrid WFH basis
  

Do you want to have a real impact with your work, in the fast-paced industry of Performance Marketing? Then don't hesitate to reach out to us and send us your CV.

We look forward to hearing from you

Your #TeamHolzkern

About us

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.

 

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