Senior Brand Manager

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job Description Gilead Sciences is a research-based biopharmaceutical company that discovers, develops, and commercialises innovative medicines in areas of unmet medical need. With each new drug discovery and investigational candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include liver diseases, infectious diseases, inflammatory diseases and cancer. Gilead Sciences in Melbourne, Australia is seeking a knowledgeable and motivated marketing professional capable of working effectively in a cross-functional team environment. The successful candidate will assume a full-time role working across our innovative portfolio in HIV. This role reports to Associate Director, HIV. The position will remain open until a suitable candidate is found and is open to candidates based in Melbourne. Essential Job Functions Develops and executes the strategic brand plan with a competitive mindset, to drive the implementation of tactics that differentiates Gilead as an innovative market leader, transforming the customer experience Leverages primary and secondary market research, analytics and customer insights to implement a focused brand strategy, and prioritse and optimise marketing tactics Executes a high value multichannel communications plan to ensure optimal channel selection, share of voice and maximised customer understanding of our clinical positioning Role modelling focus and discipline within the cross-functional brand team, takes accountability for output and results Specific Responsibilities Analyses complex problems and situations, provides logical recommendations and leads any required action planning. Sets priorities in circumstances of continued complex and conflicting requirements. Takes a lead role in representing company at professional events and promotes company products at such events. Ensures that all marketing activities are in compliance with regulatory and legal requirements Directs tactical plan development and implementation. Implements product promotional communication strategy for physician promotional initiatives ensuring alignment with the overall brand strategy. Responsible for development and execution of the Integrated Brand Plan. Leads promotional reviews to ensure marketing promotional materials are cleared for promotional use. Provides brand promotional strategy on key planning teams such as: conventions, sales meetings, sales training and medical education programs. Manages the professional marketing budget and project timelines. . Establishes strong working relationships with key opinion leaders locally and nationally which can influence prescribing policy/protocol position. Typically works as an individual contributor. Knowledge, Experience, Competencies and Skills 5+ years’ experience in the Australian pharmaceutical industry in a commercial role Bachelor’s degree in science/marketing or related fields required. Familiarity with marketing fundamentals, sales and commercial policies and practices Previous experience in pharmaceutical sales and marketing is required. Therapeutic Area knowledge preferred. Must have the ability to conduct analysis and understand data and trends Project management and the ability to effectively managing multiple projects/priorities. Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences. Must have a demonstrated understanding of pharmaceutical regulatory and legal requirements Must have a thorough understanding of the Code and its relevance for the development of marketing materials. Strategic thinker with ability to formulate, develop and execute to a strategic plan. Demonstrates strong commercial acumen and experience working with cross-functional teams to deliver projects to plan. Ability to successfully work with external agencies, including advertising and medical education vendors to develop programs and materials is required. Demonstrated ability to manage budgets is required. Good time management and organisation skills are required Gilead Core Values Integrity (always doing the right thing) Teamwork (collaborating in good faith) Excellence (working at a high level of commitment and capability) Accountability (taking personal responsibility) At Gilead we are committed, hardworking and passionate about improving the lives of the patients who use our products. Our values – integrity, inclusion, teamwork, accountability and excellence – are evident in everything we do. We are a close-knit team where you can see the tangible results of your contributions, where every individual matters, and everyone has a chance to enhance their skills through ongoing development. We want all our employees to embrace and leverage each other’s talents and diverse perspectives, foster a sense of belonging, achieve their full career potential and contribute to the team’s success. This is demonstrated through our Silver Status in the Australian Workplace Equity Index. As an equal opportunity employer, Gilead Sciences is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, colour, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. For Current Gilead Employees and Contractors: Please apply via the Internal Career Opportunities portal in Workday. Share: Job Requisition ID R Full Time/Part Time Full-Time Job Level Manager Click below to return to the Gilead Careers site Click below to see a list of upcoming events Click below to return to the Kite, a Gilead company Careers site #J-18808-Ljbffr