Digital Analytics and Tagging Specialist

Razorfish is a data-driven marketing agency within Publicis Groupe, one of the world\'s largest creative and media networks, and Publicis Groupe Australia\'s Google Marketing Platform technology partner. We\u2019re proud to be part of this global family, with values that shape everything we do: allies, we give a shit, we are human, we are unconventional. We bring these values to life through internal training, a supportive culture, and career development programs designed to help you grow. At Razorfish, our role is to nurture you to be the best version of yourself 1 to show up authentically, be inspired, and do the best work of your career. We\u2019re looking for a Senior Analytics Executive. Want to work on the frontline of marketing and data innovation with some of Australia\'s biggest brands? We\u2019re looking for a Google Analytics and Google Tag Manager expert to join our data team. You\u2019ll become a go-to for tracking, tagging, and turning data into business-changing insights. If configuring a complex GA4 setup excites you as much as designing a watertight data layer that drives marketing results, you\u2019ll fit right in. Responsibilities Troubleshooting a tagging issue before lunch so a campaign can launch with confidence Designing a clean tagging plan for a multi-domain site Running a workshop to translate business goals into a measurement plan Building a Looker Studio dashboard that makes performance crystal clear Testing an advanced GTM setup or experimenting with AI automations that make the team faster and smarter Partnering with media, SEO, and CX specialists to deliver whole-of-agency outcomes Essentials 2+ years 0experience in digital analytics or tagging implementation (agency experience a plus) Strong GA4 & GTM skills (advanced configurations & debugging) Experience with media tagging (Floodlights, pixels) and delivering AdTech solutions (Enhanced Conversions, CAPI, Value-Based Bidding) Familiarity with GCP/BigQuery/SQL and dashboarding tools (Looker Studio preferred) Strong skills using AI tools to speed up and improve outputs Bonus points for server-side GTM, data layer design, Adobe Analytics, Power BI, predictive modelling, or AI automation Life at Razorfish A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing A creative, lively, and rewarding office environment with Publicis Liberté flexibility Access to Marcel, our global AI platform connecting you with career mobility and collaboration opportunities Over 15,000 learning programs via Marcel Classes Career Conversations for open feedback and goal support DE&I initiatives through Viva Women, Égalité, enABLE, EmbRACE, and Écologique Birthday Leave, Flexible Public Holidays, and extra leave after 2 years of service Work Your World program ash work from anywhere in the world for up to 6 weeks per year Parental leave policy with up to 18 weeks based on tenure Access to Sonder for psychological, medical, and safety support A workplace committed to recovery-forward culture for employees with life-threatening illnesses Inclusion We believe in inclusion, collaboration, adaptability, fearlessness, and integrity. If this role resonates with you, even if you don\u2019t tick every box, we encourage you to apply. Diversity. Inclusion. Equity. These are more than words 0they\u2019re part of our DNA. We welcome all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. Be you we like it that way. If you need assistance or adjustments during the application process, please contact us via recruitmentpublicisgroupe.com. Your personal information will be kept confidential. Seniority level Associate Employment type Full-time Job function Analyst and Marketing Industries: Marketing Services and Advertising Services Referrals increase your chances of interviewing at Razorfish ANZ by 2x #J-18808-Ljbffr