Acquisition and Analytics Specialist

Join us to apply for the Acquisition and Analytics Specialist role at Australian Ethical Investment . Are you a data-driven media strategist who thrives at the intersection of paid media and analytics? Would you like to apply your technical expertise to accelerate growth for a purpose-led, ASX-listed company? About Us Australian Ethical is Australia’s original and fastest-growing super fund and ethical investment manager. We are ASX-listed with $14 billion in funds under management (and growing) and offer a selection of award-winning managed funds and superannuation products. Our purpose is to invest for a better world, and we have been pioneers in this space for over 30 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture. Your new role The Acquisition and Analytics Specialist is a deeply technical hybrid role, combining deep hands‑on media buying execution across paid media channels and ad‑tech platforms with analytics, data infrastructure, media attribution, and measurement capabilities. This role is responsible for both driving high-performance customer acquisition through hands‑on media buying and ensuring a robust, accurate and scalable analytics ecosystem through precise tagging, tracking, configuration, and data practices. Key responsibilities include: Media Buying & AdTech Execution Manage campaigns across Google Ads, DV360, SA360, Meta, TikTok, LinkedIn, Reddit, YouTube, and emerging channels. Configure ad‑tech integrations including Conversion APIs, GMP protocols, and audience pipelines. Run continuous optimisation cycles using bid strategies, predictive signals, and A/B testing frameworks. Analytics & Attribution Architect GA4 configurations, custom event schemas, and cross-domain tracking. Build marketing data pipelines in BigQuery and maintain attribution-ready datasets. Implement multi-touch attribution models, incrementality experiments, and funnel analysis. Develop dashboards in Looker Studio, Tableau, or Power BI to visualise performance. CRO Implementation & Testing Configure and deploy A/B and multivariate tests across digital platforms. Analyse outcomes and deliver insights to improve conversion and engagement. Cross-Functional Collaboration Work closely with Brand, Content, CRM, and Marketing teams to ensure design consistency and alignment across all digital touchpoints. What we’re looking for You’re a data-driven, hands‑on media and analytics professional who thrives in fast-paced environments and loves turning insights into action. You bring a strong technical foundation in ad‑tech systems, analytics platforms, and campaign optimisation, with a passion for continuous improvement and measurable impact. 3+ years in media buying and analytics roles – agency experience essential. Proven ability to manage and optimise campaigns across multiple paid media platforms leading to positive commercial outcomes. Expertise in GA4, GTM (web + server-side), GMP stack (DV360, CM360, SA360). Strong SQL skills and experience with BigQuery or similar environments. Demonstrated experience with attribution modelling, CRO testing, and data visualisation tools (Power BI, Tableau, Looker Studio). Experience with cloud-based data infrastructure and advanced tracking implementations, including data lake environments, schema mapping, dataLayer design, server‑to‑server conversion tracking, and consent mode compliance. Strong collaboration skills and the ability to work cross‑functionally with stakeholders and external media agencies. What’s in it for you A competitive salary, including short-term and long-term incentives and access to an Employee Share Plan. Wellbeing program that includes an extra 5 days of leave above statutory requirement. 20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period. At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status. We believe supporting greater gender balance is key to our business growth and success, that’s why we’re proud to be one of eight organisations who have committed to the Financial Services Council (FSC) Women in Investment Charter. If this role interests you and you’d love to join the Australian Ethical team, apply here. We look forward to hearing from you We will only contact short-listed candidates. Applications or approaches via recruitment agencies will not be accepted for this position. Seniority level: Not Applicable Employment type: Full-time Job function: Marketing Industries: Investment Management and Financial Services #J-18808-Ljbffr