Strategist

Strategist | Creative Agency Sydney | Hybrid | Full-time We’re looking for a Brand & Creative Strategist to join our Sydney team. A role for someone ready to take ownership, stretch their strategic thinking, and help shape brands that define the drinks and FMCG landscape. You’ll be part planner, part innovator, part storyteller and equally excited by a sharp insight as you are by the creative idea it inspires. This is an ideal placement for a curious, articulate strategist who thrives on balancing commercial clarity with creative inspiration. Whether you’ve worked agency-side or led brands from within, you know how to connect dots between culture, consumers, and creativity, and you’re ready to apply that skill to shape brands across a stretch of categories. Why Co-Partnership? We’re a specialist brand and packaging agency shaping some of the most iconic names in drinks, food, and lifestyle. Strategy sits at the heart of everything we do. It’s the foundation that connects ambition with distinctive creative and enduring brand value. You’ll be part of a globally connected strategy team, working under the guidance of two experienced Strategy Directors across Sydney and London, and reporting directly into the Sydney Strategy Director. It’s a highly collaborative, idea-driven environment where you’ll be supported by senior mentors, exposed to world-class design, and encouraged to push both your strategic and creative potential. Impactful work : From global rebrands to category-shifting innovation projects, spanning both Australian and international markets. Creative proximity : You’ll sit close to design, influencing how strategic ideas come to life visually and verbally. Collaborative culture : Work alongside designers, client partners, and strategists across both studios to deliver brave, commercially sound creative. Growth mindset : As our business expands globally, so will your opportunities to learn and lead. Balanced culture : Enjoy hybrid work from both home and our studio located in Surry Hills, the creative heart of Sydney, where we connect as a team and celebrate the wins. Why this role? This is a midweight to senior position for a strategist that is confident in their craft, sharp in their thinking and eager to contribute meaningfully to creative work. You’ll work directly with the Strategy Director and Creative Director to shape brand positioning, naming and messaging frameworks that drive both clarity and inspiration. If you love decoding brands, distilling insights, and championing ideas that deliver best in class creative, this is the role for you. You’ll immerse yourself in audiences, culture, and category dynamics, connecting insight to creative opportunity, ensuring our work doesn’t just look distinctive, but builds long-term brand meaning and momentum. You’ll also flex your writing craft, turning complex problems and ideas into clear, inspiring narratives that bring strategy to life. What you’ll do Lead and support strategy on brand creation, refresh, and innovation projects, from research and positioning to creative articulation. Develop brand stories, tone-of-voice, and naming rationales that bring strategic ideas to life. Write and craft presentations, briefs, and narratives that communicate thinking clearly and persuasively. Translate insights into strong creative direction and collaborate closely with design to ensure ideas stay true to the strategy. Dive into audiences, trends, and category dynamics to uncover new angles for creativity and growth. Present confidently to clients — from early insight sharing to final strategic recommendations. Support new business and credentials development through case studies, creds writing, and strategic input. What we’re looking for 4+ years’ experience in brand, creative, or innovation roles, agency or client-side, with a passion for shaping brand direction. Excellent copywriting and storytelling skills — able to turn insights and strategy into language that moves people. A curious, analytical mind — you enjoy unpacking consumer behaviour, brand meaning, and cultural context. Experience in drinks and FMCG preferred, bonus points for packaging or innovation experience, and open to transferrable experience from adjacent categories. Confident working autonomously while collaborating across disciplines and geographies. Skilled in crafting decks, insights, and presentations that are as inspiring as they are clear. A natural communicator, articulate, empathetic, and great in a room of senior stakeholders. We welcome applicants with transferable skills from diverse and unexpected backgrounds who can show why they’re a strong fit for the role. What success looks like Success in this role means becoming a trusted voice in both the strategy and creative process. You’ll quickly earn respect for the clarity of your thinking, the quality of your writing, and the way you elevate ideas, not just analyse them. You’ll build strong relationships with your Creative and Client Service counterparts, collaborating seamlessly to deliver work that feels both strategic and inspired. You’ll take ownership of projects with confidence, managing your time, leading presentations, and guiding creative development with clear rationale. Clients will seek out your perspective because you help them see their brand, category, or consumer in a new light. You’ll become known internally for writing that connects, from decks and briefs to brand stories and tone-of-voice frameworks. Most importantly, you’ll be part of the conversations shaping where brands and our agency go next. How to Apply Please email with the subject line : 'Strategist Application – YOUR NAME' and include : A short intro about what draws you to strategy in the drinks & FMCG space Your CV 1–2 examples of work that show how you think and write #J-18808-Ljbffr