Measurement and Insights Data Analyst

vor 3 Wochen


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Measurement and Insights Data Analyst – ALOIS Solutions Work Location: Sydney – Hybrid Work Setup Seniority Level: Associate (Contract) What You’ll Do: Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals. Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations. Create and present compelling narratives to senior leadership at clients. Track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives. Report into and work in close collaboration with the Ad Measurement Strategy Lead. Basic Qualifications: Bachelor’s degree in a quantitative or business field. 3+ years of ads measurement experience within an advertising platform, publisher, media agency, advertiser, or research company. Experience with third‑party measurement providers such as Kantar, Foursquare, Circana, iSpot, and others. Deep understanding of attribution modeling, market mix modeling, multivariate testing, brand and conversion lift. Proficiency with SQL, R, SPSS/STATA, Tableau. Strong understanding of the digital advertising and measurement ecosystem. Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance. #J-18808-Ljbffr


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