Avène Brand Manager

Get AI-powered advice on this job and more exclusive features. Summer Hours (Finish at 3pm on Fridays during summer) Product Allocation (receive 5 products per month from our amazing awarding winning ranges, Avène & Klorane) No meetings on Mondays and Thursdays from 9am-12pm. Annual Flu Shot Campaign Employee Assistance Program Company Description: Pierre Fabre is a French pharmaceutical company, and pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane. Oncology is also a key strategic focus for Pierre Fabre. Over the past several years Pierre Fabre has been building its Innovative Oncology portfolio with several new indication launches and acquisitions to our pipeline. With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2021, Pierre Fabre Group generated 2,.5 Billion euros in revenues. Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day. “Every time we care for a single person, we make the whole world better.” The role: Reporting to the Marketing Director, this role is responsible for ensuring that the iconic brand and products resonate with current and potential customers, by monitoring marketing trends and competitive products, implementing and executing marketing campaigns, events and sponsorships, ultimately growing sales and market shares. We are looking for an experienced team lead, as this role will have 3 direct reports. Key responsibilities: Conduct market research in order to keep up to date with customer trends and to understand the perception of the brand under the manager’s responsibility Determine brand KPIs and follow the change using a brand health tracker and/or relevant dashboards. In collaboration with the Marketing Director and the Product Managers, prepare the 3-year launch plan and marketing strategy and present it to key stakeholders. Create the brand plan for the year ahead following global guidelines and present it to the local business. Lead the NPD Stage Gate Process and work closely with the Product Managers to ensure project tasks are completed on time. Develop strategies and oversee the management of marketing campaigns across all platforms to ensure that products meet customers’ expectations and to build the credibility of the brand. Maintain a consistent brand image across all touchpoints, ensuring alignment with global strategy. Work collaboratively with the activation team on the media strategy (online & offline), implementation of local campaigns, content calendar and influencers. Create and manage the A&P budget and lead monthly A&P reviews to ensure alignment with Finance. Ensure sales and profitability targets are achieved in accordance with the budget. In collaboration with the Shopper Marketing team, develop merchandising strategy to reinforce the brand visibility in store and to educate consumers by using tools that fall within the budget. Lead the yearly pricing review, working collaboratively with Finance to review all products profitability and make recommendations where needed. Monitor competitor’s pricing to track any changes and adjust the pricing of the products under the manager’s responsibility if needed. Manage day-to-day relationships with PR agency, overseeing the PR strategy, PR events, ambassador and influencer management. Maintain quality relations with the various services and departments involved in the products, as well as external partners (media agency, PR agency, graphic designer, printer, brand ambassadors, curists, etc.) and answer potential queries from customers. When participating in conferences and outside events, represent the company in accordance with its values. Present the brand strategy and campaigns to the relevant networks (sales, medical sales, training, consultants, retailers, journalists, etc.). What we are looking for: Education: University education in commerce or business with Marketing background. Experience: At least 8 years’ experience in brand or product marketing Experience in skin care, beauty or healthcare industry Experience in Team Management Personal Skills: Results-driven, responsive, analytical mind, rigorous Responsive, anticipates and takes initiative Open-minded and curious Ability to analyze and solve problemResults and solution-oriented High attention to detail Excellent level of English Speaking French is a plus Next Steps: If you possess the above experience/skills you are encouraged to send your resume, including a cover letter highlighting why you would like to join Pierre Fabre Australia and why you are the ideal candidate for this role. Whilst we make every effort to consider all applications, due to the high volume of the latter, only shortlisted candidates will be contacted. Recruitment agencies are requested not to contact the advertiser. As an Equal Employment Opportunity employer, we provide equal opportunities to all employees and applicants without regard to race, colour, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other legally protected characteristic. Aboriginal and Torres Strait Islander peoples are encouraged to apply for this job. #J-18808-Ljbffr