Growth Marketing Manager

Overview Growth Marketing Manager at APPetise – Sydney, NSW, Australia. Role posted for growth marketing leadership within a fast-moving startup environment. Location: Sydney, NSW, Australia | Salary: AUD 140k-160k / year Responsibilities Own full-funnel growth across B2C & B2B. Design, run, and optimise full-funnel acquisition campaigns across Google, Meta, TikTok, YouTube, Pinterest, LinkedIn, and more. Build targeted acquisition funnels for both B2C users and B2B prospects to drive efficient and scalable growth. Lead SEO and organic growth strategy, identify keyword gaps, optimise pages, and partner with content creators to build authority and reach. Run rapid growth experiments to test new ideas, validate opportunities, and scale what works. Collaborate with Product and GTM teams to create high-performing ads, landing pages, and lifecycle flows that move users to action. Own messaging across the funnel, aligning with our positioning strategy to speak to real user needs. Launch and optimise email marketing, automated lifecycle campaigns, and retargeting flows to increase engagement and retention. Drive account-based campaigns to reach FMCG leaders through Meta, LinkedIn, and custom touchpoints. Use segmentation, automation, and CRO to increase lifetime value and reduce churn. Research, test, and optimise new growth channels—organic, influencer, affiliate, partnerships, and more. Support go-to-market campaigns as we launch our new mobile app and expand into new regions. Stay sharp on industry trends and emerging tools and bring best ideas back to the team. Collaborate with the Marketing Lead to align execution with strategy and audience insights. Contribute to a growing marketing culture, sharing performance insights, learnings, and big wins. Bring a customer-first mindset into every action—thinking like a user and a global brand. Who You Are Growth-native – You've led or heavily contributed to full-funnel growth marketing in a fast-moving environment across multiple channels and audiences. Performance-driven – You track CAC, ROAS, LTV, churn, and funnel metrics; are accountable to results and can hit a number. Creative & analytical – You bring big ideas, fast tests, and sharp execution with a brain for what converts. Tool-savvy – Familiar with HubSpot, Klaviyo, Braze, ActiveCampaign, Brevo, CRO tools, and ad platforms. Channel architect – Built and optimised campaigns across Meta, Google, TikTok, LinkedIn, SEO, email, and more. Strategic executor – You drive business value beyond traffic and clicks to outcomes like lifetime value. Cross-functional partner – Collaborate across Product, Sales, and Customer Success to translate goals into marketing execution. Experimentation mindset – Curious, iterative, and resilient; you test, learn, and grow. Startup-tough – Thrive in fast-paced environments and build from 0 to 1. Why This Role Matters Appetise is a platform that uses data to connect recipes with real shopping baskets. This role sits at the heart of growing our user base and driving long-term value for customers. What We Offer High-Impact Role – Own and grow key customer relationships in a fast-scaling company. Global Expansion – Part of a team expanding from NZ/AU to global markets. Commercial Growth Opportunity – Drive renewals, expansions, and revenue growth in a fast-moving SaaS startup. Cross-Functional Exposure – Work with Product and GTM to influence strategy and execution. Flexible Work Culture – Work from Surry Hills offices and from home. Fast Career Progression – Opportunity for rapid growth. Salary Range – AUD 140,000 - 160,000. How We Hire Apply now with a note on why the role excites you. If a good fit, an intro call will be scheduled to learn more about you. Session with a few GTM team members will follow. Final-stage interview with our CEO for successful candidates. We move fast for top talent. Applications close when we find the right person. We encourage you to apply quickly if interested. #J-18808-Ljbffr