Growth Marketing Manager
vor 4 Wochen
Overview Growth Marketing Manager (New Zealand) role at ShopBack. Based out of Sydney, this position leads customer acquisition for one of ShopBack’s newest and fastest-growing markets, combining analytical rigour with creative flair to drive growth in New Zealand. Responsibilities Performance Marketing & Paid Social: Champion performance marketing in New Zealand, scaling acquisition across multiple channels with the support of our in-house marketing tech and performance media team Lead paid social content strategy - generate and test ideas, brief graphic designers/creators, and optimise to maximise efficiency and conversion Run a continuous test-measure-learn process across creatives, targeting, and landing experiences Champion pilots across new channels & platforms targeted at customer acquisition, building efficient and scalable growth engines Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries Local Growth Levers: Own high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team Build and manage select influencer partnerships that amplify our paid efforts Explore and activate other partnership opportunities to support acquisition at efficient unit economics Budget & Analytics: Take ownership of the NZ acquisition marketing budget, ensuring resources are allocated efficiently for maximum impact Monitor performance in detail and translate insights into better strategies Essentials To Succeed Experience & Skills 4–6 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments Experience scaling paid digital campaigns (Meta, Google, TikTok, YouTube) Data literate, able to use insights to drive optimisations and inform decisions Solid experience with budget management and Excel/Sheets A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads Track record of collaborating cross-functionally across creative, CRM, and business teams Winning Traits High ownership - you run with projects and don’t wait to be told what to do Thrive in fast-paced environments with a solutions-first attitude A natural communicator who can influence and collaborate with ease Growth mindset: You’re not afraid to test, fail fast, and scale what works AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale ShopBackers' DNA Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles. Equal Opportunity ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. We look for candidates who are excited to help us become a household name in New Zealand and across markets. #J-18808-Ljbffr
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