Social Media Specialist

Social Media Specialist (B2B Focus) Full‑Time 40 hours per week Monday to Friday 8 : 30 AM to 5 : 30 PM Sydney Time Ready to shape the conversations driving enterprise technology in Australia and New Zealand? The client on a mission to empower leaders and businesses to thrive in an everchanging world of technology. If you’re a creative, strategic, and data‑savvy social media pro with a passion for B2B marketing, we’d love to hear from you. About Us The company is Australia’s trusted IT research and advisory partner, working with over 3,000 C‑level executives annually across enterprise and government. The vision is clear : to drive commercial and technological success across our region — not just for today but for future generations. Here’s what the company is all about : For IT Executives : The go‑to partner for insights and strategies to tackle challenges in areas like cloud, security, and data. For Technology Vendors : They help connect with local executive decisionmakers and align with what local businesses need to succeed. If you want to make a meaningful impact in Australia’s enterprise landscape and help connect the dots between technology, strategy, and success, this company is the place for you. The Role The company is looking for a Social Media Specialist who knows how to engage professional audiences, create standout content, and build thought leadership — especially on LinkedIn and YouTube. In this role, you’ll own the execution of the company’s social media strategy, turning complex ideas into powerful stories that resonate with IT executives and technology vendors. Think of yourself as the voice behind our insights, the connector of ideas, and the storyteller who makes ADAPT’s expertise impossible to ignore. Whether you’re crafting thumb‑stopping campaigns, writing LinkedIn post copy that hooks readers, or diving into YouTube analytics, you’ll bring creativity and data‑driven insights to every post, comment, and video. What You’ll Do : Social Media Strategy & Management : Develop, execute, and manage the company’s social media strategies to grow the brand across key channels like LinkedIn and YouTube. Plan and maintain content calendars aligned with business objectives and marketing campaigns for both key customer segments - technology vendors and enterprise IT executives. Capitalise on best practices of each platform including post formats, media formats (eg – short‑form video) and “hooks” that drive engagement. Proactively develop new ideas and campaign concepts leveraging our research content to demonstrate ADAPT’s expertise. Monitor and manage community interactions, fostering meaningful connections with key stakeholders. Content Creation & Campaigns : Collaborate with internal product, marketing and creative teams to curate and create high‑quality multimedia content, including posts, videos, infographics and more. Work with internal teams to run campaigns that support key messaging around ADAPT’s research services, events, and content. Stay updated with platform trends and best practices to capitalise on new formats, optimise content and campaign effectiveness. LinkedIn Employee Thought‑Leadership : Leverage internal senior staff members (eg – CEO, COO, Director of Research Services) personal LinkedIn profiles to help build the ADAPT brand. Manage LinkedIn accounts for key staff such as the CEO / Founder. Act as the internal LinkedIn expert, building internal knowledge base documents and trainings to help educate the wider team on best practices. Analytics & Reporting : Use tools like LinkedIn Page Analytics, LinkedIn Campaign Manager, YouTube Studio, and CRM tools such as HubSpot to track performance metrics (reach, engagement, conversion, etc.). Provide actionable insights and data‑driven recommendations to optimise social media efforts. Collaboration : Partner with designers, writers, and strategists to ensure cohesive and impactful messaging across all campaigns. Act as the company’s social media expert, sharing best practices and providing training to enhance team capability. What You Bring : You’re the kind of person who loves blending creativity with results. You’ll thrive in this role if you have : 7+ years of experience managing social media for B2B audiences (especially LinkedIn and YouTube). Mastery of social media platform dynamics and user behaviours – with a deep understanding of what drives engagement on LinkedIn. Deep understanding of different copy hooks for social media and how to captivate attention. In‑depth expertise in ideal media formats (micro videos, carousels, infographics, etc) to maximise engagement. A knack for turning complex ideas into engaging, easy‑to‑digest content for professional audiences. A sharp eye for analytics and a passion for using data to drive decisions. Familiarity with tools like LinkedIn Campaign Manager, YouTube Analytics, and social media platforms. Experience in SaaS, tech, IT research, or professional services highly regarded. #J-18808-Ljbffr