Senior Marketing Manager

Overview HOURGLASS COSMETICS — Senior Marketing Manager - Australia (Hybrid Role) Hourglass Cosmetics is a vegan and cruelty-free beauty brand recognized for luxury cosmetics, innovative formulas, and award-winning franchises. Founded in 2004, Hourglass is available in 32 markets with a presence in major retailers globally. This role focuses on developing and delivering innovative marketing activity for the Australia region to inspire consumer engagement, maximize commercial impact, and drive brand positioning. The ideal candidate is a proactive, experienced marketing manager with strong brand marketing experience, commercial awareness, trade marketing alignment, and a passion for integrated brand-building in the luxury space. The role requires a blend of marketing, communications, social media, and digital marketing experience, along with diligent project management and the ability to self-prioritize while maintaining attention to detail. What You Will Do Partner closely with the wider marketing teams to develop and execute clear and compelling integrated marketing plans to drive brand awareness, incremental sales growth, and positive brand attributes. Build and present strong briefs to global and key business partners, cascading to teams. Collaborate across multiple projects, partnering with agencies and in-house teams to drive standout regional marketing activity. Identify and maintain relationships with local influencer talent to grow a strong social community for the brand. Organize and execute luxury brand events & experiences integrating Hourglass products and services. Cultivate relationships with local fashion, art & design and travel communities to infuse Hourglass into Australian culture based on approved global partners. Partner with Open Sell and DTC teams to amplify the Hourglass message. Lead product launches in the market, working closely with local agencies to execute successfully. Within Open Sell, manage sampling, secondary exposures, and marketing calendar. Champion the regional consumer, and build and execute integrated 360 regional marketing plans on an annual and seasonal basis that align with global marketing strategy, trade, brand/business objectives, and product calendar. Drive strategic and tactical regional planning, budget allocation, and management of larger-scale special projects. Manage cross-functional projects in partnership with marketing peers and support across the wider department when required. Regularly align on marketing goals, product launches, and promotional activities to ensure a comprehensive and strategic brand calendar with maximum impact. Conduct regular market analysis to understand consumer trends, competitive landscape, and retailer performance. Support all Australia marketing activities as needed by establishing effective relationships and delivering content and activities to support goals. Bring a strong creative POV to global stories and craft compelling regional narratives. Provide regular KPI updates and recaps from local marketing initiatives, sharing successes and opportunities for improvement. You’ll Love This Job If You are highly STRATEGIC and EXPERIENCED: you can build effective plans that support brand and business goals. You are a strong COMMUNICATOR: you are a people person and collaborate well with others. You are AGILE: you adapt to changing needs and priorities and pivot easily to achieve goals and deadlines. You are CREATIVE: you are innovative and forward-thinking. You are extremely ORGANIZED: you can handle multiple tasks without being overwhelmed. You are PASSIONATE about beauty: you are eager to learn about the beauty industry. Qualifications Minimum of 7 years of experience, with significant brand and commercial experience in a fast-paced luxury retail or online retail environment (beauty/fashion/lifestyle is a preference). Proven experience of driving sales with a brand. University Degree preferred. Strong ability to motivate a team and influence cross-functionally. Excellent communicator, natural networker, team player and highly organized. Strong analytical and project management skills with demonstrated ability to oversee development and execution of strategies. Comfortable navigating a dynamic business with the ability to prioritize projects and adapt plans as needed. Analytical, with experience tracking and reporting marketing campaigns and performance. Ability to travel. Familiarity with building brands within the Australia region and a strong understanding of execution plans. #J-18808-Ljbffr