Group Marketing Manager, Acquisition
vor 4 Wochen
Create AlertSelect how often (in days) to receive an alert:Responsible for the creation and growth of our multi-channel lead generation programs across Audika Australia, you will be the brand custodian for Audika, building and creating a brand that is the envy of our peers and a leading hearing healthcare brand in Australia. You will develop and execute strategies to increase market awareness and create demand, filling our clinics through targeted acquisition campaigns. Additionally, you will plan, manage, and successfully implement marketing campaigns that improve brand awareness, ensure brand consistency, increase consideration of the brand, and prompt consumers to have a hearing test in our clinics. You will manage and lead the acquisition and digital campaigns to meet the acquisition targets set by the business, develop channel strategies to meet our new customer acquisition goals, and track and analyze the performance of all advertising campaigns.Key Accountabilities:Brand Management and ControlProject and Traffic ManagementCampaign Planning and ImplementationBudget & Financial ManagementCampaign Communications & clinic ImplementationLeadershipQualifications & Experience:Undergraduate degree (Marketing, Communications or business)EssentialMinimum of 5+years marketing experienceMust be experienced in the development & execution of an acquisition marketingstrategyStrong direct response marketing experience in an environment generating leadsRetail, Insurance, Financial Services or Health Care Marketing backgroundpreferredExperience managing a similar sized team of marketersWe are offering:Hybrid working (3days in the office+ 2days working from home)MyRewards’ program – a program that offers discounts to more than 400 retailers and services across AustraliaOnline Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial adviceEmployee Assistance ProgramNovated leasingBirthday and Christmas giftsAbout Audika GroupThe Audika Group is the hearing care division of Demant and we are one of the world's leading hearing care retailers with more than 3,500 clinics in 25 markets. If you join our team, you are guaranteed an inspiring and motivating working environment in a highly international environment. You will work with a variety of different countries, cultures and perspectives, in close collaboration with amazing and committed colleagues.ProviderDescriptionEnabledSAP as service provider"route" is used for session stickiness"careerSiteCompanyId" is used to send the request to the correct data centre"JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitorProvider
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