Performance Marketing Specialist

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Morae AU – Sydney Office Morae Global Corporation seeks to find the best and the brightest people – those who understand what it takes to deliver top-quality solutions for our clients. We are currently seeking a Performance Marketing Specialist to lead and execute marketing initiatives tailored to APAC. This role is critical to driving pipeline growth, customer engagement, and brand visibility at the regional level. The successful candidate will work closely with sales, partner teams, and central marketing to localize campaigns, manage events, and activate regional channels aligned to business objectives. Key Responsibilities Develop and execute integrated regional marketing plans to support pipeline growth and sales targets. Localize global campaigns for regional relevance, including messaging, creative assets, and tactics in partnership with product marketing. Drive regional awareness, lead generation, and customer engagement programs across digital, events, and account-based marketing (ABM) channels. Collaborate closely with regional sales leaders and account teams to identify target segments, campaign needs, and co-marketing opportunities. Provide marketing support for strategic deals, customer references, and account-based programs. Work with channel and partner marketing to support joint initiatives and partner enablement in the region. Events & Field Marketing Plan and execute regional events including trade shows, customer roundtables, webinars, and partner activations. Manage event logistics, ROI tracking, and lead follow-up processes in coordination with sales and marketing ops. Represent the brand at key industry events and ensure regional visibility and thought leadership. Performance Tracking & Reporting Monitor performance metrics for all regional campaigns and activities (e.g., leads generated, conversion rates, ROI). Provide regular updates to central marketing and sales leadership on campaign impact and pipeline influence. Adjust regional tactics based on performance insights and feedback from sales. Manage the regional budget accurately. Brand & Content Localization Own the brand within the region. Ensure consistency of brand messaging while tailoring content for regional nuances and buyer personas. Collaborate with content and comms teams to adapt case studies, customer stories, and sales collateral for regional use Monitor regional market trends, competitor activity, and customer insights to inform local strategy Administrative Duties Assist in office planning and office administrative duties from time to time Provide office support when needed Requirements Degree in Marketing, Business, Communications, or a related field 3-5 years of experience in marketing event management, with at least 2 years focused on performance marketing Strong project management and organizational abilities Must be willing to travel About Morae Global Morae Global is a dynamic, high-growth organization who provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely and diversity of thought, cultures, communities, and points of view is embraced. Our team has the vision to create an effective solution for any business problem and the experience to execute on that vision. Our privacy policy can be found here: #J-18808-Ljbffr