Senior Go-To-Market Manager

We’re known for being the country’s most popular rewards programme, helping Australians get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023 and 2024 Most Satisfied Customer award for Rewards Programs. But, we’re more than the card you carry around in your wallet or the app on your phone Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people‑centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes‑focused, and everything we do is aligned with our core principles – Own, Act and Inspire. Your Role We’re looking for an inspiring, strategic and execution‑focused Senior Go‑To‑Market Manager to lead go‑to‑market efforts within a cross‑functional experience squad. This role is truly member focused; responsible for owning go‑to‑market activities, crafting positioning and value propositions, and lifecycle campaigns that support member engagement and growth. You’ll work closely with Product, Product Design, Engineering and Partner Success to ensure key program experiences resonate with our members, driving member engagement, partner value, and commercial outcomes. Define and lead the GTM strategy for your squad’s experiences and products, including positioning, messaging, launch planning, and growth activities. Build and execute targeted retention and loyalty programmes, measuring their impact on member satisfaction and business outcomes. Take ownership for understanding, member comprehension and optimisation of the member journey. Proactively identify challenges and opportunities at each stage of the lifecycle, using data‑driven insights to inform strategy. Develop and implement campaigns and initiatives that enhance the member experience and foster long‑term loyalty. Use insights to translate and build the member journey lifecycle to uncover friction points and growth opportunities and design solutions that address key moments of truth in the member experience and present those findings to the Leadership Collective on a regular cadence. Act as the marketing lead within your experience squad, contributing to sprint planning, backlog prioritisation, and product development discussions. Silos don’t exist at Flybuys and continuous collaboration is critical for success. Leverage member data, market research, and competitor analysis to inform GTM planning. Plan and execute integrated marketing campaigns across digital, content, and partner channels to drive awareness, adoption, and engagement. Communicate marketing strategy and outcomes effectively to senior stakeholders, influencing decisions with data and insight. Collaborate with other squads and central teams to ensure consistency in messaging and leverage shared learnings. Your Experience 7+ years in marketing, with a focus on GTM product, or growth marketing roles. Bachelor’s degree in Marketing, Business, or related field. Experience or the ability to mentor Junior and other Business Analysts where applicable. Industry certification in Agile and Business Analysis (e.g. SCRUM, SAFe, CBAP). Demonstrated success in driving customer growth and engagement through targeted lifecycle marketing initiatives. Developed and executed GTM and lifecycle plans that successfully penetrated new markets, segments or drove change in customer behaviour. Thrives in a complex and dynamic environment with a proven ability to manage shifting priorities and influence cross‑functional and executive stakeholders. Experience working in agile, cross‑functional teams. Strong analytical skills and comfort with using data and insights to inform GTM strategy development and decision‑making. Proven ability to lead marketing strategy from concept to execution. Excellent communication and stakeholder management skills. Benefits Flybuysflex – work from anywhere, measured on outcomes. Two well‑being days per year. Volunteer leave. Ongoing learning & development programs and opportunities. My Coles and Wesfarmers team member discount card. Be Well Programs – Mind/Body/Soul. Quarterly all‑team events. Hybrid social events. New starter kit merchandise. Be You, With Us. Apply today We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle. It is a condition of employment that successful applicants undergo a National Police Check prior to commencing. #J-18808-Ljbffr