Customer Marketing Manager

Customer Marketing Manager Location: Sydney, New South Wales, Australia Job Description Lead Category Management and Customer Marketing to grow CVANZ's sales, share and preference as a vendor, and improve the customer and wearer’s shopping experience. Develop channel and customer strategies based on customer insights, coordinate business plans and marketing programs, assess program effectiveness, and develop the CVI Customer Marketing Associate. Responsibilities Build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform the development of CVANZ customer marketing strategies and programs. Develop and maintain strong relationships with CVANZ’s customers to achieve mutually beneficial outcomes. Conduct and contribute to agreed market research to build category and customer insights. Maintain the key account plan database. Lead the LRSP input for KA including portfolio and pricing development over the LRSP horizon in close collaboration with the Key Accounts team, regional team and Global Key Accounts. Drive, in partnership with the KAM, the channel annual account planning process to align CVANZ and account strategies. Partner with Key Customers and CVI business team through Customer Business Teams (CBT) to create meaningful Joint Business Plans (JBP). Develop and align the annual customer business program calendar and budget; provide input to brand, professional affairs & marcom budgets. In conjunction with the CVI Brand Manager, initiate and facilitate relevant products through the EQMS (NPLCO) system. Price and communicate private label products and contribute as a member of the annual pricing review committee. Manage relevant elements of CVANZ marketing asset approvals process EQMS (AGILE) to ensure compliance with medical device regulations and CVANZ standards. Coordinate cross‑functional teams to drive achievement of customer account plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service. Participate in customer account business reviews, both internally and with customers. Develop and track success metrics of account marketing programs, promotions, and activities, and recommend actions to optimise operating expense effectiveness and ROI. Prepare high‑quality presentations, proposals, plans, and contact reports as necessary. Qualifications Bachelor’s degree in Marketing or related field. Minimum of 3 years of Customer Marketing experience in a similar role. Consumer Packaged Goods, customer marketing would be a plus. Experience working with “big box” retailers for a B2B2C product portfolio preferred. About Us CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals. At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee‑centric culture fuel a deeply engaged, high performing organization. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Medical Equipment Manufacturing #J-18808-Ljbffr