Senior CRM Lifecycle Specialist

Join to apply for the Senior CRM Lifecycle Specialist role at PartPay - Acquired by Zip (ASX:ZIP) . Drive the next evolution of customer engagement at Zip, owning end-to-end lifecycle journeys that help millions of customers love every moment they spend with us Join a close-knit team of creative and data-driven marketers who collaborate to deliver customer-first experiences at scale Hybrid working from our Sydney office, where you’ll connect and innovate together a few days each week Join Zip’s Marketing team, responsible for creating meaningful, personalised customer experiences that build trust and long-term engagement across every interaction. As a CRM Lifecycle Manager, you’ll own the end-to-end management of lifecycle communications for existing Zip customers across all products and life stages. This hands‑on role is focused on execution excellence – from campaign setup and approvals through to performance analysis and optimisation. You’ll partner closely with cross‑functional teams including Product, Data, Creative, CRM Ops, Legal and Compliance to deliver relevant, timely and customer‑first communications. Using insights from Braze, Tableau and other data sources, you’ll test, learn and refine lifecycle programs that drive engagement, retention and growth. What You’ll Own Own the planning, execution, testing and optimisation of lifecycle campaigns across email, push, in‑app and other owned channels Develop and implement segmentation and personalisation strategies based on customer behaviour, lifecycle stage and product usage Collaborate with CRM Ops to automate modules for seasonal campaigns, incentives and cashback initiatives Partner with internal teams to manage approvals, testing, legal reviews and performance tracking Report on campaign outcomes, providing insights that link lifecycle marketing performance to key business metrics Continuously experiment and innovate through A/B testing, automation and new lifecycle initiatives What You’ll Bring To The Team 3–5 years’ experience in CRM operations and/or lifecycle marketing across email, push, in‑app or SMS channels Experience analysing campaign results and presenting insights to senior stakeholders Knowledge of Braze or similar CRM platforms, with the ability to optimise performance through data‑driven insights Commercial acumen with a growth mindset and strong problem‑solving skills Proven process management and stakeholder collaboration across cross‑functional teams Customer‑first mindset and passion for delivering relevant, personalised experiences A mindset that embraces AI and new tools to adapt, learn and grow An aptitude for identifying and managing risks – whether you are a People Manager or an Individual Contributor, we are all leaders at Zip, therefore effective risk management is important to how we run our business and part of all our roles Our values in your DNA. Customer First, Own It, Stronger Together and Change the Game What You’ll Get In Return As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands‑on experience, broader responsibilities or the buzz of seeing your work impact customers faster. Zip is a place where you’ll get out exactly what you put in. When you join the team, we’ll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen. Zipsters tell us these are just some of the best things about working here. You’ll also receive: 25 days paid leave annually, including birthday leave and quarterly wellbeing days 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers Family support policies including miscarriage bereavement leave and domestic violence leave Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our Wellbeing platform Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass 2 days paid volunteering leave, 2 days study leave and 2 days religious or cultural leave per year Fee‑free Zip products, and discounts with Zip merchant partners (AU) Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne) Access the Flare Benefits Hub & Novated Leasing: Save on groceries, fuel, tech, fashion, dining and more — with exclusive health perks, wellbeing guidance and potential tax savings on car ownership Be a part of a team that reflects the diversity of our customers We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know if there are any adjustments that need to be made to ensure you have a fair and equitable experience. And finally… get to know us Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people‑centred products. Operating in two core markets – Australia and New Zealand (ANZ) and the US – Zip offers access to point‑of‑sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. We’re proud to be a values‑led business, and our values – Customer First, Own It, Stronger Together and Change the Game – guide us in everything we do. Seniority level Mid‑Senior level Employment type Full‑time Job function Other Referrals increase your chances of interviewing at PartPay - Acquired by Zip (ASX:ZIP) by 2x. #J-18808-Ljbffr