Senior Lifecycle Member Experience Manager

vor 3 Wochen

Council of the City of Sydney, Österreich Compare Club Vollzeit

Senior Lifecycle Member Experience Manager At Compare Club, we help Australians take control of their finances by comparing health, life, energy, and more. Our marketing team operates as a MarTech powerhouse, powered by Braze, Hightouch, Snowflake, and emerging AI tools, giving us the ability to move fast, test often, and innovate with precision. About the Role We’re looking for a Senior Lifecycle Member Experience Manager to lead and evolve our CRM and engagement strategy across the full member lifecycle: from acquisition through retention and loyalty. This is a strategic and hands‑on leadership role. You’ll guide a talented team to design, deliver, and optimise lifecycle programs that grow member value, drive cross‑sell opportunities, and deepen engagement. What You’ll Be Doing Lead the development and execution of CRM and lifecycle strategies that drive activation, retention, and loyalty across multiple products Own the lifecycle roadmap and deliver measurable improvements in member engagement, conversion, and lifetime value Work hands‑on with Braze, Hightouch, Snowflake, Tableau and Secoda to bring campaigns and automations to life from segmentation and journey design to testing and reporting Manage, coach, and inspire a team of CRM specialists, empowering them to innovate and execute effectively Partner cross‑functionally with Product, Data, Sales, and CX to ensure lifecycle initiatives are aligned to business growth and customer needs Report on key CRM metrics, analyse results, and translate insights into action About You 7+ years’ experience in CRM, lifecycle, or customer engagement marketing, with at least 3 years in a leadership role Experienced in building and executing CRM strategies across email, SMS, and app channels Comfortable rolling up your sleeves to work directly in automation platforms (Braze, Salesforce Marketing Cloud, Klaviyo, or similar) Skilled in data‑driven marketing, segmentation, and personalisation using tools like Snowflake or other customer data platforms Collaborative leader with strong communication skills and a passion for mentoring and growing a team Why You’ll Love Working Here A dynamic, collaborative marketing environment where you can be strategic and hands‑on Access to a cutting‑edge MarTech stack and the autonomy to innovate without red tape Opportunity to shape CRM and lifecycle strategy across multiple verticals Hybrid work model with flexibility and trust 4 weeks to work remotely once a year 1 paid day a year to support the charity of your choosing Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Business Development and Sales #J-18808-Ljbffr

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