Senior Manager

Senior Manager - Digital Lifecycle at Australian Red Cross About Red Cross Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity. About the role The Senior Manager - Digital Lifecycle leads the strategy and execution of a large range of Marketing Automation, email, and SMS campaigns for Australian Red Cross customers across the loyalty lifecycle stages – retention, re‑activation, cross‑sell and loyalty – ensuring touchpoints are data‑driven, optimised, and effective. Working closely with colleagues in the Marketing, Communication, Customer Experience and revenue‑driving business units, the role is responsible for overseeing the delivery of effective, data‑driven customer relationship nurture and automated journeys, focused mainly on donation revenue, donor retention and re‑activation. Day to day you will Lead and empower a results‑driven team of Marketing Automation Managers and Specialists, driving customer relationship marketing through automation and journey mapping, while proactively removing barriers to team performance. Partner with revenue and program teams to analyse segment‑specific marketing data, identify key drivers, mechanics and dependencies for driving engagement, conversion, retention and cross‑sell opportunities within the marketing automation channels. Influence key stakeholders – particularly the IT and Fundraising teams – to prioritise strategically relevant technical, customer data and compliance‑related enhancements to enable fuller utilisation of our Marketing Automation platforms. Manage and support campaigns and projects within assigned timings and dependencies, balancing the demands of donation‑revenue‑driving campaigns with MarTech stack enhancement projects for the team. Actively participate in the senior Marketing, Communication and Customer Experience leadership team to guide the broader organisation, embodying Australian Red Cross values of aspiration, respect, collaboration, standing up and delivering. What you will bring Substantial experience leading a Digital Marketing team, particularly in Marketing Automation across email, SMS and surveys. Excellent knowledge of successful email and SMS marketing strategy, tactics, metrics and the customer loyalty lifecycle. Deep knowledge of enterprise‑level integrated MarTech stacks, including Marketing Automation, CRM and analytics & insights for business decision‑making. Strong leadership experience, guiding your team as an integral part of a broader Marketing, Communication and Customer Experience division and supporting new ways of working. Good understanding of tracking, data and insights, including Customer Data Platforms, and experience collaborating with web, IT and data & analytics teams. Experience working within a complex, multifaceted organisation. Excellent relationship‑building, interpersonal, stakeholder engagement and negotiation skills. Ideally a good understanding of NFP fundraising programmes and embedding growth‑driving digital touchpoints into fundraising journeys. Benefits Salary packaging to reduce tax and enhance take‑home pay (up to $15,900 for living expenses, up to $2,650 for holiday accommodation and meals, novated car leases, superannuation, additional annual leave). Work‑life flexibility, including flexible working arrangements and paid ‘Me’ days. Additional Information Position is covered by the Social, Community, Home Care and Disability Services Award. Applications must be submitted online; email is for enquiries only. Applications close: Sunday 14 December 2025 – we may close recruitment early. We will not engage with agencies or agency candidates for this position. Contact For additional enquiries, please contact Christine Kurpitz at for a confidential discussion. #J-18808-Ljbffr