Lifecycle Marketing Manager
vor 3 Wochen
Lifecycle Marketing Manager @ Workyard Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We are developing an industry‑changing SaaS solution to manage labor for construction companies. Through a unique approach to the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process. We’re hiring a Lifecycle Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high‑impact marketing programs. This is a senior individual‑contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales. Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans. You’ll orchestrate customer‑facing communications across channels and touchpoints – building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross‑sell outcomes, and long‑term retention. This is a hybrid role: 2 days in our Sydney office (Surry Hills), 3 days remote. Responsibilities Use your unique ability to understand and empathize with our customers to lead the customer engagement strategy across the customer lifecycle. Our end users are human, after all, so creativity, empathy, appropriate humour and creative execution are as important in this role as your ability to use data and technology to build campaigns. Own GTM plans for new product and feature launches , partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks. Develop programs to drive upsell and cross‑sell , working in tight alignment with Sales and Customer Success to surface the right message at the right time. Define and build the customer engagement tech stack – we currently use Intercom and Amplitude, and are open to evolving the stack based on your expertise. Collaborate cross‑functionally with CS, Sales, and Product to turn insights into compelling customer communications and campaigns. Measure and improve key metrics like product adoption, upsell revenue, and retention – always laddering up to ARPU growth. Requirements 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing. Proven experience launching features or products and driving measurable adoption. Strong cross‑functional operator who thrives working with Product, CS, and Sales teams. Able to own end‑to‑end execution – from strategy to content to systems. Deeply curious, creative, and data‑driven – you’re always testing, learning, and iterating. Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Location: Workyard Surry Hills, New South Wales, Australia #J-18808-Ljbffr
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Lifecycle Marketing Manager
Vor 7 Tagen
Council of the City of Sydney, Österreich UpGuard VollzeitOverview Who are we? UpGuard’s mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines...
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Manager, Lifecycle Marketing
vor 2 Wochen
Council of the City of Sydney, Österreich DoorDash Australia VollzeitAs Lifecycle Marketing Manager you will be responsible for communications and programs that increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. In this role, you will own the top level Lifecycle Marketing strategy and key metrics for Australia. This person will closely collaborate with our Australian...
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Manager, Lifecycle Marketing
Vor 7 Tagen
Council of the City of Sydney, Österreich DoorDash VollzeitAbout the Team As Lifecycle Marketing Manager you will be responsible for communications and programs that increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. In this role, you will own the top level Lifecycle Marketing strategy and key metrics for Australia. This person will closely collaborate with...
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Lifecycle Marketing, Specialist
vor 3 Wochen
Council of the City of Sydney, Österreich ResMed Inc VollzeitLifecycle Marketing, Specialist page is loaded## Lifecycle Marketing, Specialistlocations: Sydney, NSW, Australiatime type: Full timeposted on: Posted Todayjob requisition id: JR\_ As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics,...
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Lifecycle Marketing Automation
vor 4 Wochen
Council of the City of Sydney, Österreich Contiki VollzeitLifecycle Marketing Automation Contiki WHO WE ARE Contiki is the world’s leading youth travel brand for 18-35s. We’re all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we’re a fast‑paced, data‑savvy team obsessed with connecting the right people to the right trips...
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Lifecycle Marketing, Specialist
vor 2 Wochen
Council of the City of Sydney, Österreich Resmed VollzeitLifecycle Marketing Specialist As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences....
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Lifecycle Marketing Automation
vor 4 Wochen
Council of the City of Sydney, Österreich The Travel Corporation VollzeitOverview We’re looking for a Salesforce Marketing Cloud Specialist to play a key role in delivering personalised, data-driven customer communications. You’ll support the design, execution, and optimisation of email campaigns and automated journeys that enhance the customer experience across the full lifecycle. What You’ll Be Doing Build, test, and...
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Lifecycle Marketing Manager—SaaS Growth
Vor 7 Tagen
Council of the City of Sydney, Österreich UpGuard VollzeitA leading cybersecurity solutions provider located in New South Wales is seeking a Lifecycle Marketing Manager to drive funnel efficiency between lead generation and sales. The ideal candidate has over 5 years of B2B marketing experience, particularly within the SaaS industry. This role involves developing personalised buyer journeys and optimizing lifecycle...
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Lifecycle Marketing, Specialist
vor 3 Wochen
Council of the City of Sydney, Österreich ResMed VollzeitOverview As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences. Responsibilities Design and...
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Senior Manager, Digital Lifecycle
Vor 5 Tagen
Council of the City of Sydney, Österreich Australian Red Cross VollzeitA prominent humanitarian organization is seeking a Senior Manager - Digital Lifecycle to lead marketing automation initiatives, closely working with various teams to enhance customer engagement through data-driven strategies. The ideal candidate will have extensive experience in digital marketing and team leadership, with a strong understanding of the...
