CRM Specialist

CRM Specialist At R.M.Williams, we are seeking a passionate and detail‑oriented CRM Specialist to join our growing CRM and Customer growth function. This role is ideal for someone with a passion for customer data, lifecycle marketing, and leveraging CRM tools to build meaningful, personalised customer experiences. Position Summary As a CRM Specialist, you will take ownership of campaign execution, data segmentation, reporting, and cross‑functional coordination. Key Responsibilities Collaborate closely with brand marketing, digital, creative and customer growth teams to ensure CRM content aligns with marketing strategy and brand tone of voice. Plan, build, and execute end‑to‑end CRM campaigns, with a focus on driving retention and customer lifetime value. Execute customer segmentation and targeting strategies to deliver personalised, relevant messages at scale. Execute and optimise customer journeys and automation workflows across key lifecycle stages (Welcome, RFM, Birthday journey etc). Build and support A/B tests and experiments to drive continuous improvement across messaging, creative, and send strategies. Monitor campaign performance and report on key CRM metrics, drawing insights to improve engagement, retention, and revenue. Stay on top of best practices and industry trends to ensure R.M.Williams remains best‑in‑class. Experience / Technical Requirements 2 years of experience in CRM, retail, eCommerce or consumer brand environment. Salesforce Marketing Cloud experience or an eagerness to learn. Strong attention to detail and experience with QA processes to ensure error‑free execution. Is confident working with data and managing campaign analysis as required. Familiarity with A/B testing methods and campaign optimisation is preferred. Excellent communication skills (verbal and written – reporting on performance, coordinating with cross‑functional teams and leading briefing of campaign requirements). Familiar with Figma, utilised for creative collaboration. If this role sparks your interest but you don’t meet all the requirements, we’re excited to meet someone highly capable and eager to grow. What we offer Be part of an established and iconic Australian brand with long‑term career development opportunities. Generous product allowance. 40% employee discount. Annual bonus scheme. Flexible working arrangements. Paid parental leave. Paid volunteer leave. Exclusive private health partnership. About R.M.Williams Since 1932, R.M.Williams has answered a call for hard‑wearing, timeless products that can hold up against the harsh conditions of the Australian outback – and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever‑growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success. R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics. If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply below with your resume attached. #J-18808-Ljbffr