Product Owner, Social Media

Product Owner – Social Media Your SUPER career starts here. As one of Australia's largest profit‑for‑members superannuation funds, we always remember whose money it is and whose future we’re looking after. We work to reimagine a new way forward for our 1.1 million members and their communities, each other, and our world. Sound good? Learn more about us and what we do at awaresuper.com.au. Your New Role As Product Owner – Social Media, you’ll lead our Social Media Centre of Excellence, transforming social from a support channel into a growth engine and brand amplifier. You’ll own the social media roadmap, ensuring our organic and paid strategies deliver measurable impact and align with our brand objectives while also leading, coaching and inspiring a team of specialists to execute with speed, creativity and precision. Building and managing the social media product backlog – prioritising initiatives that maximise awareness, engagement, and consideration. Ensure brand standards, tone‑of‑voice, and compliance guardrails are embedded in all social content. Own social media KPIs and dashboards – measuring brand awareness, engagement, funnel conversion, and ROI. Embed a test‑and‑learn framework to drive performance uplift and innovation. Coach and inspire the team to push creative boundaries while staying grounded in brand strategy and commercial outcomes. How do you exceed our expectations? The idea of being part of our growth is exciting and you want to play a pivotal role in making super simple. Extensive experience in social media, PR, digital marketing, or brand communications with leadership experience in managing large‑scale campaigns and partnerships. Deep knowledge of social strategy, platform ecosystems, content formats, influencer marketing, paid optimisation, and ROI analysis. Experience in highly regulated sectors (financial services, telco, health) desirable. Strong understanding of paid and organic social media ecosystems. Familiarity with social publishing, listening, analytics, and governance tools (e.g., Sprinklr, Adobe Analytics, PowerBI). Ability to translate business objectives into actionable social media initiatives. Excellent stakeholder management and communication skills. You are balanced in accepting risk in any decision you face, curious to understand risk context, and choose to speak up as we simplify, learn and grow. Employee Experience We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life. Have a super impact: You’ll think big and care deeply to help more Australians live their best lives in retirement. Be part of something super unique: You’ll work to reshape super and retirement. We’ll invest in your growth and give you the opportunity to work on career‑defining projects. Work with super humans: You’ll work hard and innovate, but also have some fun along the way. Feel super cared for: We’ll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work‑from‑home technology reimbursement, salary continuance insurance and organisation‑wide meeting free zones. The Aware Super difference At Aware Super, we believe that diversity of thought, background, and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature‑age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador. #J-18808-Ljbffr