Email Marketing Specialist, B2C APAC

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Join us. Let's care for tomorrow. Open to locations: Brisbane AU, Auckland NZ, Singapore and KL, Malaysia What you do The purpose of this role is to drive retention and growth through email marketing channels for direct to customer (B2C) Insurance products within the APAC region. The role is responsible for Email Marketing strategy, creation and execution across multiple B2C Travel and Health products to promote retention and engagement. Key responsibilities Develop the email marketing plans to achieve overall B2C revenue goals and program objectives Manage the execution of acquisition and retention email marketing strategies, including: Setting campaign goals and objectives Work with local country marketing leads to write creative briefs to guide the development of new email content, including templates, imagery and messaging; ensuring the final email asset meets campaign objectives and incorporates industry best practices Work with local marketing leads to submit email content to Compliance to ensure it complies with regulatory standards Testing (A/B & MVT) email creative content and list segmentation to determine most effective execution Monitoring, tracking and reporting email performance metrics (open rates, click-through rates and conversion rates) to key stakeholders Analyzing performance data and making recommendations for improved performance Work with local country marketing team on the development of email marketing campaign and program calendars. Utilize different email marketing platforms across different products and brands. Setup of new email marketing databases and platform. Develop customer segmentation for personalization and remarketing strategy. Develop testing roadmap for improved email optimization. Required experience and skills Experience in Direct / Email Marketing, ideally in a regulated industry, financial or insurance industry is preferred. Acoustic and Adobe Campaign email marketing platforms preferred. Experience setting up new database instances or email marketing platforms. Campaign management including segmentation, email creative asset development, testing, statistical significance testing, reporting and analysis. Experience with email marketing platforms essential. Experience setting up new email marketing databases, including working with IT teams on data extraction processes. Previous marketing automation experience required. Experience working with various internal stakeholders: local country market leads, marketing leadership, sales, IT, implementation, finance, operations, product and creative services teams. Understanding of web analytics and HTML language for email. Strong analytical and communication skills. What we offer We appreciate that each of our employees is unique and has unique needs, ambitions, and we enjoy being part of their journey. We empower and encourage personal and professional development, offering a large variety of courses and targeted development programs in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is a key priority. We build Work Well programs to provide peace of mind and flexibility in planning and arranging a better work-life balance. Diversity and inclusion are core values at Allianz Partners Australia. We embrace individuals of all nationalities, gender identities, and cultural backgrounds, including Aboriginal and Torres Strait Islander Peoples. Our support extends to standing in solidarity with the LGBTIQA+ community, reaffirming our dedication to equality and inclusivity for all. #J-18808-Ljbffr