Digital Marketing Specialist

We’re The Entourage, a global leading business coaching and training provider for 6, 7 and 8-figure entrepreneurs. As the most recognised brand in the country for high-growth business owners, our mission is simple: to empower entrepreneurs with everything they need to build great businesses and live meaningful lives. Role Overview Reporting directly to the Head of Digital, you’ll play a key role in building, scaling, and optimising paid advertising funnels that drive lead generation and revenue for our clients. From VSL funnel creation and thank-you page optimisation to high-volume ad testing across Meta and Google, you’ll be hands-on in crafting, launching, and optimising campaigns that convert. This role is perfect for someone who thrives on performance, creativity, and experimentation — especially if you’ve worked in the coaching, consulting, or entrepreneurship space and have deep experience building high-converting funnels grounded in consumer psychology and CRO principles. Key Responsibilities Funnel Building & Optimisation: Develop and refine full-funnel ad strategies -including VSLs, landing pages, and thank-you pages to maximise conversions and ROAS. Ad Creation & Testing: Build, launch, and scale high-volume ads across Meta and Google, testing hooks, creatives, and copy variations to discover what drives results. Campaign Strategy & Execution: Own the end-to-end setup, optimisation, and scaling of paid media campaigns across multiple platforms. Creative Collaboration: Partner with our in-house creative and video teams to produce scroll-stopping ads and compelling VSLs that convert leads into sales. Analytics & Insights: Track performance data, analyse funnel metrics, and continuously test and refine campaigns for efficiency and growth. Consumer Psychology & CRO: Apply behavioural insights and conversion rate optimisation frameworks to move qualified people through a funnel with precision. Who We’re Looking For Experienced: 3+ years in a digital marketing or performance media role — ideally within a coaching, training, or entrepreneurial brand, or a similar industry where funnel‑led acquisition is core. Funnel‑Focused: You understand what makes a paid funnel convert — from audience targeting and creative angles to post‑click optimisation, and you know how to architect journeys that move qualified people from click to conversion. Platform‑Proficient: Strong hands‑on experience managing Meta and Google Ads; bonus points for familiarity with TikTok, LinkedIn, and YouTube. Creative & Analytical: You love blending strategy and data with creative storytelling to produce campaigns that perform. Entrepreneurially Minded: You’ve worked with (or deeply understand) the coaching, training, or entrepreneurship space and know what drives action in these audiences. Performance‑Driven: Obsessed with results, experimentation, and scaling winning campaigns that deliver measurable ROI. Benefits of Joining The Entourage Team Be part of a supportive, hard working team that achieves great results while ensuring there are plenty of laughs along the way. Work from our beautiful office in Sydney CBD, featuring stunning water views of Darling Harbour. Enjoy two work‑from‑home days each week (Tuesday and Thursday). Wrap up early on select Fridays, giving you a jumpstart to your weekend. End of week drinks/ activities on select Fridays for a great end to the week. Are you ready to make an impact, drive results, and support our mission to empower entrepreneurs across Australia? Join The Entourage team as our next Digital Marketing Specialist #J-18808-Ljbffr