Brand, Culture and PR Lead

At ahm, we think work should work with you. Because let’s face it, life’s too short for a job you dread. Work means different things to different people. We’re all about making real, meaningful change. Our mission? Simple. To improve the health and wellbeing of Australians, starting with our team. We’re constantly shaking things up to make work better for everyone. We’re looking for a bold, modern brand leader to define and deliver a strategy that’s culturally relevant, commercially sharp, and impossible to ignore. As part of the Marketing Leadership Team, you’ll set the vision and pace for ahm’s brand — building campaigns, content, PR and partnerships that spark conversation and create real impact. This isn’t just about traditional brand communications — it’s about building movements. You’ll embed brand into every touchpoint, lead a high‑performing team, and help shape ahm’s future as a lifestyle services brand. What you’ll do Lead and embed ahm’s brand strategy across all member and employee touchpoints. Create bold PR strategies that drive awareness and conversation. Develop content and social strategies that connect with culture and members. Deliver creative excellence through campaigns that drive growth and emotional connection. Partner across Communications, Product, Service and People teams to embed brand everywhere. Represent ahm Brand in enterprise forums and leadership meetings. Inspire and lead the Brand Experience team with clarity, creativity and care. What you’ll bring 10+ years in senior brand leadership roles with expertise in PR, creative strategy, content and cultural positioning. Proven experience leading brand transformation and building commercially impactful strategies. Strong PR and communications background with a track record of creating moments that drive conversation and brand love. Ability to lead and inspire high‑performing teams with a people‑first approach. Experience navigating complex, regulated environments and stakeholder landscapes. Energy and passion for creating meaningful brand experiences and driving growth. A proactive mindset—you don’t just spot opportunities, you make them happen. A collaborative spirit and the confidence to contribute beyond your role, shaping the success of the entire Marketing function. A commitment to ahm’s culture: bold, curious, and always looking for smarter ways to do things. Strong leadership presence, with the ability to influence and inspire across teams. Creative strategic thinking that turns big ideas into actionable plans. The ability to bring the whole business along the journey, engaging stakeholders and building alignment. A knack for collaborating across the wider business to bring the brand to life at every single touchpoint. Why ahm? Flexibility that works for you including being part of our four‑day work week trial. No mandated office attendance days. Choose your own adventure and decide if your day is best spent working from home, or in the office. We don’t check swipe card records here. The chance to redefine a category and build a brand people feel, live and love. Backed by Medibank Group, with the agility of a challenger brand. Imagine working with us At ahm, we think work should be as exciting as finding a surprise donut in the kitchen at lunch (and occasionally you just might). We kick the old, boring ways to the curb and encourage you to think outside the box – experiment a little. We’re not afraid to ruffle some feathers and have a bit of fun while we’re at it. Try new things, explore different areas of the business, and upskill like a pro. It’s one big team adventure here, and the chances to grow are endless. Oh, and did we mention we have some great benefits too? Happy, healthy people make awesome teams. With ahm, work should feel good — like, really good. It’s about finding joy, fulfillment, and the right team to share it with. Inclusion and Accessibility We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ community including transgender and gender diverse applicants. For any adjustments or alternative formats during the recruitment process, please contact us at To learn about our commitments and employee experiences, go to #J-18808-Ljbffr