Wagering Content Manager

Racing And Wagering Western Australia – Osborne Park WA TABtouch is taking customer experience to the next level – easy, safe and thrilling. You’ll have the opportunity to work with the latest technology and solve complex problems in a fast‑paced environment. We cultivate a collaborative team environment that nurtures creativity and provides ample opportunities for learning and growth. Our business is unique, which means we can offer an environment that is interesting, challenging and diverse. This role presents an exciting chance to build a bright future for WA’s racing and wagering industries. Job Description Annual Salary: $120,000 – $145,000 per annum + Superannuation As Wagering Content Manager, you’ll lead the development and execution of the TABtouch content strategy, ensuring alignment with RWWA’s overarching brand strategy and tone. With a passion for sport and racing, you’ll guide a talented team of creators and channel experts, lifting the quality, cadence and impact of our content to support engagement, acquisition and retention. Key Accountabilities Own the content strategy – redesign the TABtouch content strategy into clear frameworks, calendars and campaign plans across multiple platforms. Lead and develop the content team – set direction, engage creators, manage workflows and build a customer‑centric approach. Amplify key content moments – across racing and sport to spark conversation and drive engagement. Improve performance – establish reporting cadences, translate analytics into insights and continually optimise for reach and conversion. Drive channel excellence – tailor content to platform behaviours and formats; lead channel planning, governance and community management. Qualifications The ideal candidate will possess a strong understanding of digital platforms, content marketing and demonstrate a proven ability to lead high‑performing teams. You are data‑driven, creative and strategic, with a passion for delivering content that engages audiences and drives business outcomes. Minimum 5–10 years’ experience leading a content team and creators, ideally within sport, racing or entertainment. Commercially focused with the ability to correctly assess the impact of decisions on business outcomes. Ability to work under pressure and meet strict deadlines in a constantly changing operational environment. Deep knowledge of sport and racing, and a passion for audience‑first storytelling. Data‑driven mindset – comfortable setting KPIs, reading dashboards and turning insight into action. Excellent leadership and stakeholder management, with a track record of cross‑functional delivery alongside creative, product and technology teams. A thoughtful approach to social governance and community management. A commitment to responsible wagering and compliance in advertising. Proficiency in content analytics tools (e.g., Google Analytics, social media insights, CRM platforms). Possession of relevant tertiary qualification and / or equivalent experience in marketing. Experience working in regulated industries. Additional Information What are you waiting for? Apply now with your CV and cover letter telling us why you’re the perfect fit for this opportunity. For more information visit Careers at RWWA or contact us at ***************@rwwa.com.au As part of the recruitment process, you will be required to complete Pre‑Employment screening, which will include two reference checks, police clearance and Australian Working Rights check. Additional Benefits Personal learning and development budget 17.5% loading on annual leave Health and wellness initiatives to support you inside and out Access to discounts at a wide range of retailers Reward and Recognition Program At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly. We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply. We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant. #J-18808-Ljbffr