Senior Manager

Vor 7 Tagen


City of Melbourne, Österreich Latitude Financial Services Vollzeit

At Latitude, we make it possible – for our customers, our communities, and our people. We believe in creating opportunities that truly matter, helping you thrive both professionally and personally. That’s why we offer benefits that make a real difference in your life. We make it possible… to spend more time with your loved ones – with an extra week of paid leave each year through our Take 5 initiative. to balance work and life – with a hybrid working model , giving you the flexibility to work from home while connecting in the office just two days a week or work remote for certain roles. to put your well‑being first – with Sonder , a 24/7 support app for mental and physical wellness. to access great financial benefits – with discounts on Latitude products and services. Senior Manager – Acquisition Marketing As the Senior Manager – Acquisition Marketing, you will lead the development and execution of comprehensive customer acquisition strategies. Your role is pivotal in driving business growth through innovative marketing campaigns, data‑driven decision‑making, and cross‑functional collaboration. You will oversee a team of marketing professionals, ensuring alignment with organisational goals and brand values. Responsibilities Strategic Planning & Execution: Develop and implement multi‑channel acquisition strategies to attract and retain customers, ensuring alignment with business objectives. Team Leadership: Lead, mentor, and develop a high‑performing acquisition marketing team, fostering a culture of innovation and continuous improvement. Performance Analysis: Utilize advanced analytics to monitor campaign performance, derive insights, and optimise strategies for improved ROI. Budget Management: Oversee the acquisition marketing budget, ensuring efficient allocation of resources to maximise profitability. Stakeholder Collaboration: Work closely with Product Development, Sales, and Customer Service teams to ensure cohesive marketing efforts and product offerings. Market Research: Conduct in‑depth market analysis to identify trends, opportunities, and competitive landscape, informing strategic decisions. Compliance & Risk Management: Ensure all marketing activities comply with legal regulations and company policies, mitigating potential risks. Innovation & Continuous Improvement: Stay abreast of industry trends and emerging technologies to drive innovation in acquisition strategies. Ideal Candidate Profile Holds a Bachelor’s degree in Marketing, Communications, Advertising, or a related field. Minimum of 7 years in acquisition marketing or related roles, with at least 3 years in a leadership position. Proven ability to lead and motivate teams, manage performance, and drive results. Excels at collaborating in a team environment and managing multiple projects simultaneously. Possesses a detail‑oriented mindset with the ability to translate data insights into actionable strategies. Has a Google Marketing Platform certification (plus but not mandatory). Proven experience partnering with digital agencies to develop and optimise innovative marketing campaigns. Excellent verbal and written communication abilities, with experience presenting to senior leadership. Latitude offers a flexible working environment. We support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home, the office or a combination of both. Only open to Australian or New Zealand Permanent Residents or Citizens. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. #J-18808-Ljbffr


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