Senior Campaign Manager

Senior Campaign Manager – UpGuard UpGuard 's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best‑in‑class SaaS platform for organizations to manage their third‑party risk and external attack surface. Where does this role fit in? This Campaign Manager role is the operational engine for a dedicated, cross‑functional product stream. You are responsible for transforming high‑level product strategy and messaging into measurable marketing performance. Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all demand generation activities related to your specific product area. What will you do? Campaign Strategy & Ownership: Lead the end‑to‑end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream. Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream. Shared Service Integration: Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream‑produced assets are deployed effectively and tracked accurately across all channels. Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency. Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership. Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality. Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow‑up effectiveness, and gather insights for future campaigns. What will you bring? Campaign Expertise: 5+ years of experience managing and executing multi‑channel, integrated demand generation campaigns in a B2B SaaS environment. Project Leadership: Proven excellence in project management, organization, and navigating complex cross‑functional execution timelines. Analytical Rigor: A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies. Project Management Tech Familiarity: Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting. Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners. Demand Focus: Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline. What will give you an edge? Direct experience operating in a cross‑functional marketing structure (e.g., agile, pod, or stream model). Prior experience marketing cybersecurity or complex B2B technology products/services. A deep understanding of channel distribution strategies. Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting. What's in it for you? Monthly Lifestyle subsidy to support financial, physical, and mental well‑being. WFH set‑up allowance: assistance during your first 3 months at UpGuard. $1,500 USD annual Learning & Development allowance. Generous Annual Leave/PTO allowances. 18 weeks paid Parental Leave (irrespective of parenting role). Personal Leave Allowance (including sick & carer’s leave). Fully remote working environment. Top‑spec hardware (laptop). Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: IT Services and IT Consulting Additional Information Only candidates who can be employed in the following U.S. states may be considered: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. You must be able to undergo a national police history check and reference checks before starting work. This role does not support visa sponsorship or relocation. As an Equal Employment Opportunity and Affidavit Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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