Digital Media Manager

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it. Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop. Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story. The opportunity We’re looking for an experienced Digital Media Manager to lead the strategy, planning, and optimisation of Pet Circle’s paid mid-funnel media channels across social, display, and YouTube . This is a key role in driving customer growth and brand impact through high-performing, data-driven media campaigns. You’ll partner closely with internal creative, analytics, and eCommerce teams, as well as external media partners, to ensure Pet Circle’s media investments deliver measurable business results and brand resonance. What you’ll be doing Develop and execute the digital media strategy across social, display, and YouTube, aligned with brand, acquisition, and retention goals. Manage end-to-end campaign planning, implementation, optimisation, and reporting. Oversee media budgets and forecasts, ensuring efficient allocation across channels. Manage concurrent campaigns against upper, mid and lower funnel objectives, using data to inform creative teams on the best performing creative for each point in the funnel. Build and lead incrementality and GEO hold-out testing, to better understand the impact of media/creative. Collaborate with creative and content teams to develop best-in-class digital assets that drive performance and engagement. Leverage audience insights, data, and analytics to inform media targeting, creative testing, and optimisation strategies. Manage relationships with media agencies and platform partners (e.g. Meta,, YouTube, programmatic DSPs). Stay ahead of trends, algorithm updates, and emerging opportunities in digital advertising. Lead the testing roadmap across channels, continuously improving performance through experimentation. Present campaign performance and insights to senior stakeholders and cross‑functional teams. The ideal toolbox Data‑savvy, creative, and commercially minded digital marketer who thrives on driving measurable impact. Confident in managing complex campaigns, interpreting performance data, and leading peers toward best‑in‑class execution. 5–7+ years’ experience in digital media management, ideally within eCommerce, retail, or consumer brand environments. Proven expertise across key channels including:Social: Meta, TikTok, Pinterest Display: DV360, programmatic Video: YouTube advertising Strong understanding of media planning, audience segmentation, and attribution modelling. Hands‑on experience with:Google Ads Campaign Manager Meta Ads Manager Relevant analytics and reporting tools Excellent skills in analytics, communication, and project management. Passion for pets and motivation to make a meaningful impact in a fast‑growing, purpose‑driven company. Role location We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements. Juicy perks Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1 Flexible working environment Up to 50% employee discount Product sample giveaways Pawrental leave and wellbeing leave Team charity volunteer days Classpass subsidy Why Join? We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for: We're better together We operate with humble hearts and hungry minds Pets matter' so pets and pet parents always have a seat at our table We're instinctively curious. Always. Belong at Pet Circle Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day. #J-18808-Ljbffr