Growth Marketing Lead

A rare opportunity to join a longstanding and premium Australian womenswear brand, driving the next phase of online growth across Australia and new international markets. This opportunity offers a genuine progression pathway and budget for innovation. Based on your success, value‑added and ability to achieve results, we see this role as a stepping stone to becoming our future head of marketing. About Us zoe kratzmann has been designing distinct and luxurious womenswear since 2005. We're a tight‑knit team with a clear vision and strong values - creative, strategic, and passionate about doing things differently with no barriers to decision‑making. Based on the Sunshine Coast, zoe kratzmann is a brand dedicated to understated luxury. We're serious about professional development, progression and we are looking for a talented growth marketer who shares our ambition. The Role We're looking for a mid‑to‑senior level marketing strategist to take full ownership of digital execution, retention marketing, and performance optimisation. This is a hands‑on role: real execution, experimentation, and strategic thinking. You'll work closely with our General Manager and Founder to bring bold ideas to life and drive the next wave of growth. This role offers a genuine pathway to become our next Head of Marketing. This role requires a minimum two days per week at our head office at Kunda Park, with the flexibility of working from home for the remainder of the week. What You'll Be Doing Own and evolve our Klaviyo and email/retention marketing strategy end‑to‑end including creative concepts, campaign strategy, flow optimisations and identifying opportunities for new automations and personalisation across Klaviyo and supported integrations. Optimise existing e‑commerce channels and drive experimentation across all touch‑points including paid media, CRO, and email. Collaborate with our external agencies and internal team on creative and technical execution. Deliver creative assets - achieving diversity and velocity requirements alongside our content coordinator. Oversee and report on new customer acquisition across key KPIs. Find opportunities in data, propose smart testing strategies, and implement them. Ensure the marketing function runs efficiently, creatively, and with accountability. You’ll Thrive In This Role If You Have 6‑7 years in digital marketing, with proven hands‑on retention or performance marketing experience. Can demonstrate a strong track record in delivering financial growth in an e‑commerce context, as well as your success and failures along the way. Possess a minimum of 5 years of hands‑on Klaviyo experience with demonstrated expertise in running ecommerce marketing at scale. Are highly creative with a strong ability to execute across paid and email. Have excellent copywriting skills and an ability to speak the language of fashion and deliver copy that is luxurious and compelling. Are as strong on strategy as you are on tools - comfortable executing, optimising, and owning results. Love building on a solid foundation and making things better, faster, and more beautiful. Are creatively confident, commercially. Hold a Bachelor's degree in Marketing, Business, or related field (or equivalent industry experience). Have demonstrated proficiency with Google Analytics, Adobe Creative Suite, and marketing automation platforms. Have a minimum 4 years experience and proven results in e‑commerce. True collaboration - where ideas across the organisation are valued, heard and implemented. No ego - we are completely free from ego in our pursuit of excellence. Benefits Generous maternity/paternity leave package Work closely with senior leadership and be part of key growth decisions Competitive salary + super + hybrid working arrangements Focus on development, training and annual reviews Supportive work culture built on ownership and continuous improvement Application Process Apply on Seek with your CV and cover letter. Applications must include past proven results, examples of impact and growth metrics from your career date. Prepare for Interview: only shortlisted candidates will be contacted. We are obsessed with numbers and data. Be prepared to speak to specifics. Skills screening: you will be given a short task to complete that aims to evaluate creativity, problem‑solving, technology and writing. What to expect: if shortlisted, you will be contacted within 1‑2 weeks. If you have any questions, contact our General Manager - Kim Harvey - at *********@zoekratzmann.com Australian work rights are required for this position. Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad. #J-18808-Ljbffr