Head of Marketing

Hobart-based role with one of Australia’s most exciting sporting brands Be part of a growing club with strong culture and community connection Courtside access and involvement in NBL and WNBL match days About Us The Tasmania JackJumpers are one of ten clubs in the National Basketball League (NBL). Since launching in 2021, the club’s cultural foundations and fan base have led to unprecedented success on and off the court. We aim high and jump higher—driven by community, innovation and high performance. We proudly represent the people of Tasmania in everything we do: on the court, in the stands and throughout the community. About the Opportunity We’re looking for a creative, dynamic and strategic Head of Marketing & Events to join our Communications & Brand team. In this hands‑on leadership role, you’ll bring the JackJumpers’ story to life—driving campaigns, elevating the fan experience and shaping the marketing direction for both our NBL program and our new Tasmanian WNBL team. Reporting to the General Manager – Communications & Brand, this is a full‑time, permanent position with weekend work required during NBL and WNBL seasons. Key Responsibilities Develop campaigns, communications and initiatives that make game days unforgettable and deepen our connection with fans Drive marketing communications including EDMs, email strategy, database segmentation, automation and optimisation through data analysis Lead digital strategy across social media, website, content marketing and CRM Collaborate with operations and events teams to deliver world‑class entertainment and fan activations Establish and execute marketing plans that support all key revenue drivers—memberships, ticketing, digital, merchandise and corporate hospitality Ensure brand consistency and strength across all channels, campaigns and touchpoints Oversee creative development for campaigns, storytelling and visual identity that truly reflect who we are as a club Champion a fan‑first culture, ensuring everything reflects the heart of Tasmania and the JackJumpers community Use fan insights and data to continually refine marketing initiatives and engagement strategies Act as the connective tissue between marketing, design, partnerships, community and content functions, supporting teams across the business What Success Looks Like Success is measured by members returning season after season and fans leaving games buzzing. Hitting targets across tickets, memberships and campaigns, while building brand recognition across the league. We take pride in communications that are sharp, professional and unmistakably JackJumpers—with social channels and database growing through genuine engagement. About You Degree or diploma in Marketing, Events, Brand Experience, Communications or Content—or equivalent professional experience Genuine interest in basketball or sports is a real advantage Experience in brand activation, marketing and commercial integration in fast‑paced, dynamic environments Strong skills in creating content that connects—whether that’s sharp copy, video production or visual design JackJumpers Values At the JackJumpers, we MARCH. MINDFUL – We respect each other, our fans, our stakeholders, our property, our facilities and our competitors AUTHENTIC – We represent the Tasmanian community – underestimated, hardworking, gritty RELENTLESS – We embrace challenges, fight through adversity and grind to the final buzzer CONNECTED – We are connected as one club – Front Office, High Performance Team and players all aligned working together and for each other HUMBLE – We appreciate and understand it is a privilege to do what we do If this sounds like you and you’re ready to help lead one of Tasmania’s most exciting sporting brands—APPLY NOW #J-18808-Ljbffr