Social Media Specialist

vor 2 Wochen


Council of the City of Sydney, Österreich Transport for NSW Vollzeit

Social Media Specialist (Temporary Opportunity - Up to 12 months) Transport for NSW is looking for a Senior Social Media Specialist to shape online narratives and amplify the impact of initiatives for the people of NSW. Job reference number: Employment type: Fixed Term Full-TimeSalary range: $ .0-$ .0Location: Sydney, NSW, AustraliaStart date: 02 February 2026 What You’ll Be Doing End‑to‑end social media channel management, driving content, optimisation, and growth across key platforms. Leading content creation & ideation, including producing engaging video content from concept to filming and editing. Managing community engagement with empathy, proactive outreach, and a consistent brand voice. Using data, analytics, and insights to inform content decisions, measure performance, and identify opportunities for improvement. Risk assessment and issues management, ensuring content is safe, timely, accurate and responsive to public sentiment and emerging conversations. Strong stakeholder engagement & influence, working closely with internal teams to align messaging, manage approvals, support campaigns, and provide best‑practice social advice. Staying ahead of social trends and platform changes while championing new ideas and opportunities across the organisation. About You Proven experience managing social media channels end‑to‑end for a large brand, organisation or public‑facing entity. Demonstrated experience planning, producing and editing content for Facebook, Instagram, X and YouTube. Exceptional communication skills, including community management and writing with a customer‑first approach. Confidence using analytics, data and insights to shape strategy, improve performance and support decision‑making. Experience navigating risk, issues and reputational considerations in a public or high‑profile environment. Strong stakeholder management and influencing skills, with the ability to build relationships and provide trusted social media advice. Ability to work collaboratively, juggle priorities, and deliver high‑quality content at pace in a dynamic environment. Benefits: We offer a flexible hybrid work model, award‑winning benefits, and opportunities to shape the digital presence of a major public brand. Applications close: 11:59 pm Sunday 30th November 2025 For more information and to apply, contact Aboriginal people and people with disability are supported throughout the recruitment process and at work, and we encourage you to apply. For more information or to arrange adjustments, speak to your talent team member. #J-18808-Ljbffr


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