Digital Franchise Marketing Coordinator

We're REA With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you are on your property journey, we’re here to help with every step — whether that’s finding or financing your next home. Our people are the key to our success. At the heart of everything we do is a thriving culture centred around high performance and care. We are purpose‑driven and collaborative, which fuels innovation and our ability to make a real impact. We’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, and recognized as a Best Workplace for Women. Where the team fits in The Digital Franchise Marketing Coordinator role sits within the Franchise Marketing Team, which provides our brokers with the support they need to deliver effective marketing activity. This team sits within the Corporate Communications, Events and Franchise Marketing team, as part of the wider Financial Services business unit at REA Group. The Digital Franchise Marketing Coordinator is responsible for delivering digital and social media marketing initiatives to support the broker network with lead generation and brand awareness. You’ll develop social media content for brokers to implement in their businesses, identify new areas of opportunity and trends, and collaborate on content to create synergies across brand and broker channels. You’ll also provide hands‑on support to brokers to implement successful digital marketing strategies to achieve their business goals. What The Role Is All About Build and implement social media and digital marketing strategies for the broker network that are in line with market trends and insights. Create clever, relevant content that’s timely, on‑brand, and well‑written. Act as the key point of contact in the Franchise Marketing Team for broker queries related to digital marketing and social media. Maintain a solid understanding of the fundamentals of social media across Facebook, Instagram, TikTok and Google Business Profile; educate brokers on how to leverage these platforms to grow their following, attract new clients and nurture existing customers. Serve as the key point of contact for broker onboarding, training and support with social media and our listing management tool, Birdeye. Prepare and schedule monthly broker social media content based on campaigns, core mortgage topics and market trends or insights, and monitor results each month to inform future content. Coordinate social media content briefs based on broker requests, market insights or business focus areas. Act as the conduit between Franchise Marketing and the Consumer Brand team to review national social media content and build synergies between brand and broker socials. Assess the performance of online and offline campaigns and marketing activity; interpret data and analytics to inform future marketing activity. Report on franchise marketing KPIs such as local leads, local lead conversion rates, and consumer engagement for campaigns and digital marketing activity. Work closely with sales, marketing and data insights teams to identify opportunities for new client acquisition. Support the Marketing Onboarding Team with setting new brokers up on their digital marketing platforms and assisting with Google Business Profile verifications. Ensure compliance with franchisor and regulatory requirements and ensure brokers do the same. Who We’re Looking For At least 2 years of digital, social media or franchise marketing experience. Relevant tertiary qualifications, preferably a degree in business, marketing or communications. Strong knowledge and experience with MS Office (Excel and PowerPoint). Experience with Google Analytics, Facebook Business Manager, Tableau, social media schedulers and content management systems (advantageous but not essential). Strong analytical and critical‑thinking skills. Excellent communication, confident presentation, and ability to build relationships with stake‑holders across the broker network and internal teams; works autonomously and as part of a team. Quick adaptation and productive work in a fast‑paced, agile environment. Intermediate understanding of AI, willingness to use it day‑to‑day and to upskill further. The REA Experience The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. Some Of Our Perks & Benefits A hybrid and flexible approach to working. Flexible leave options, including birthday leave and the option to purchase additional leave. Flexible parental leave for primary and secondary carers. Our "Because We Care" programme offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity. Hackdays so you can bring your big ideas to life. Our Commitment to Diversity, Equity, and Inclusion We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you have the skills, dedication and enthusiasm to learn but don’t necessarily meet every single point on the job description, please still get in touch. Join Our Talent Neighbourhood Keenness to be part of REA but didn’t find a perfect match with this opportunity? Perhaps the timing isn’t right? You should join our Talent Neighbourhood #J-18808-Ljbffr