Digital Franchise Marketing Coordinator

Digital Franchise Marketing Coordinator Permanent full‑time role based in Richmond or Sydney. The Digital Franchise Marketing Coordinator is part of the Franchise Marketing Team within Corporate Communications, Events and Franchise Marketing at REA Group. This role supports our network of 1,100 brokers by delivering digital and social media marketing initiatives that drive lead generation and brand awareness. Responsibilities Build and implement social media and digital marketing strategies for the broker network that are in line with market trends and insights. Create clever, relevant content that’s timely, on‑brand and well‑written. Act as the key point of contact in the Franchise Marketing Team for broker queries relating to digital marketing and social media. Have a solid understanding of the fundamentals of social media across Facebook, Instagram, TikTok and Google Business Profile; educate brokers on how to leverage these platforms to grow their following, attract new clients and nurture their existing customers. Act as the key point of contact for broker onboarding, training and support with social media and our listing management tool, Birdeye. Prepare and schedule monthly broker social media content based, leveraging campaigns, core mortgage topics and market trends or insights, and monitor the results each month to inform future content. Co‑ordinate social media content briefs based on broker requests, market insights or business focus areas. Be the conduit between Franchise Marketing and the Consumer Brand team to review national social media content and build synergies between brand and broker socials. Assess the performance of online and offline campaigns and marketing activity and interpret data and analytics to inform future marketing activity. Report on franchise marketing KPIs such as local leads, local lead conversion rates, and consumer engagement for campaigns and digital marketing activity. Work closely with sales, marketing and data insights teams to identify opportunities for new client acquisition. Support the Marketing Onboarding Team with setting new brokers up on their digital marketing platforms and supporting with Google Business Profile verifications. Understand and adhere to franchisor and regulatory requirements and ensure our brokers do too. Qualifications At least 2 years of digital, social media or franchise marketing experience. Relevant tertiary qualifications, with a degree in business, marketing or communications preferred. Sound knowledge of and experience with MS Suite (Excel and PPT). Experience with Google Analytics, Facebook Business Manager, Tableau, Social Media Schedulers and Content Management Systems (advantageous but not essential). Strong analytical and critical thinking skills. The ability to communicate effectively, present confidently, and build relationships with stakeholders across the broker network and internal teams, working both autonomously and as part of a team. The ability to adapt quickly and work productively in a fast‑paced and agile environment. An intermediate understanding of AI, how to use it to work smarter in the day‑to‑day and with the willingness to learn more and upskill as part of ongoing development goals. Benefits and Perks A hybrid and flexible approach to working. Flexible leave options including birthday leave and purchase additional leave. Flexible parental leave offering for primary and secondary carers. Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity. Hackdays so you can bring your big ideas to life. Diversity, Equity, and Inclusion We are committed to providing a working environment that embraces and values diversity, equity and inclusion. If you have the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. Referrals increase your chances of interviewing at REA Group by 2x. #J-18808-Ljbffr