Marketing & Communications Coordinator

Founded in 1893, the Western Australia Rugby Union (Rugby WA) is the governing body of rugby union in the state, providing opportunities and pathways for everyone in the community to participate in our sport. As an organisation our PURPOSE is to inspire community connection, drive passionate involvement and unite Western Australians on and off the field. Our new strategic plan is bold and ambitious, as is our 10-year vision for Rugby in WA; "By 2032 WA will be a globally recognised rugby identity. We will enjoy vibrant and growing rugby participation, as local, national and international participants embrace our comprehensive and inclusive programs. Dreams will be realised playing at WA's purpose-built home of rugby. Our pathway and performance programs will be the benchmark of international standards. Our representative teams will see sustained competitive success. Through robust and committed relationships with our stakeholders, the union is thriving and able to provide the rugby community with game changing grass roots support". Within our sport, and at Rugby WA, our values and behaviours are at the core of who we are, what we do and how we do it. Our values represent a non-negotiable set of principles that we expect each of our employees to observe unconditionally. TEAMWORK – Always stronger together. EXCELLENCE – Achieving the outstanding. RESPECT – Exemplifying dignity and professionalism. ABOUT THE ROLE The Marketing & Communications Coordinator plays a key role in supporting the development and execution of marketing & communications initiatives aligned with Rugby WA's Strategic Plan. This role focuses on enhancing the brand's profile, promoting rugby to new and existing audiences, and driving participation growth through targeted marketing & communications efforts. The coordinator will utilise data-driven insights to help shape campaigns and initiatives that attract and retain participants while managing the communications function within the organisation. CORE DUTIES Support the GM of Commercial, Marketing & Media in creating and executing operational plans for marketing, brand, communications, and partner engagement across multiple channels, including social media. Assist in implementing the go-to-market (GTM) strategy, focusing on driving business growth, and providing performance reports on marketing campaigns. Coordinate and execute marketing campaigns, events, and activations that promote rugby and support organisational objectives. Manage end-to-end delivery of campaigns, ensuring timelines, budgets, and stakeholders are effectively coordinated. Track and monitor campaign performance using agreed metrics and reporting frameworks. Develop post-campaign performance reports, providing insights and recommendations to inform future marketing activity and achieve business outcomes. Act as the primary media contact, managing day-to-day media enquiries and relationships. Lead the development and writing of all communications materials, including media releases, annual report, speeches, statements, and key messaging. Manage and maintain the organisation’s Content Management System (CMS), ensuring website content is accurate, up to date, and aligned with brand and campaign priorities. Plan, build, and deploy campaigns using Salesforce Marketing Cloud, including email communications, audience segmentation, and journey management. Manage and maintain marketing collateral, including signage, posters, and other promotional materials. Plan and oversee brand photoshoots and create related communications content. In conjunction with the Digital Content Coordinator, assist with digital and social media activities, ensuring alignment with brand and partner marketing goals. Manage website content, analyse website performance, and leverage data to improve campaign effectiveness Assist with reactive media enquiries, producing media materials, organising media briefings and preparing media reporting. Support the delivery of effective, well-evidenced and targeted community and stakeholder engagement activities. Assist with the planning, production, coordination and implementation of communications materials, campaigns and programs across various projects. Assist in coordinating events, presentations, displays and support project teams at corporate and community engagement activities. ABOUT YOU Previous experience in a similar Marketing role Tertiary qualification in a relevant discipline such as Marketing, Business or Communications Demonstrated experience in managing multiple campaigns and the ability to prioritise workload autonomously Knowledge & experience in developing and implementing marketing strategies Experience in creating compelling, high-quality content that resonates with our stakeholders Highly developed interpersonal, verbal, and written communication skills, including the ability to work effectively with internal and external parties and stakeholders. A Self-Starter with a proactive attitude The ability to work independently and as part of a cohesive, high performing team Flexible approach to work hours, including the ability to work weekends where required Current Working with Children clearance WA Drivers Licence Knowledge of CMS & Salesforce Marketing Cloud Intermediate level of computer literacy (MS Office) WHY WORK FOR US? Opportunity to work in a global sport, helping us to positively impact the health and wellbeing of the community through active participation in sport Free on-site parking at the Rugby WA offices in Floreat Employee Assistance Program Access to a fully equipped gym Discounts on our partner products and services Tickets to sporting events (Western Force) Active social calendar of events SOUND INTERESTING? If you are excited at the thought of helping us grow our great game and think you have the required mix of skills and experience, please apply online via Seek.com.au, including a cover letter that addresses your suitability for the role. Applications close 12pm Monday February 2nd 2026 For further information regarding the role please contact Garry Chandler, GM Strategy & Culture, at **************@rugbywa.com.au Rugby WA reserves the right to close the recruitment process earlier than the above date should a suitable candidate be identified. We will commence shortlisting upon receipt of applications so encourage you to apply promptly. Rugby WA is a diverse and inclusive workplace. Applications are encouraged from suitably qualified people from all backgrounds. Aboriginal and Torres Strait Islander people are strongly encouraged to apply. #J-18808-Ljbffr