Brand manager

vor 3 Wochen

Council of the City of Sydney, Österreich Future You Vollzeit

About the Company Our client has a wonderful story, taking their category by storm for over 10 years and having made a huge impact. With a focus on health, quality and the environment you will find them in all major grocery and supermarkets. If you haven't already seen their brand dominating the shelves you soon will. This is your opportunity to be part of their incredible journey, working closely with an exceptional Marketing Director and having the opportunity to be involved in all aspects of bringing their brand and new products to market. Responsibilities Collaborate with the Head of Marketing to develop and implement marketing and brand strategies that drive brand differentiation and achieve business objectives across the portfolio. Support the brand strategy development and execution of the brand plan and product strategy across the portfolio. Support in developing strong consumer, brand and audience led insights into new project development pipeline across portfolio to drive awareness, trial and repeat purchase. Working closely with NPD on new product launches to manage packaging, artwork design, project timelines and comms rollout, as well as input to retailer sell‑decks and range reviews. Translate the brand voice and vision throughout all online marketing activation and digital touchpoints, including managing production of editorial, assets, creative, social and content. Measure and report on the performance of NPD, gain insight and assess against brand health goals and marketing budgets - including management of overall Campaign / Experiments tracking against owned & Paid campaigns. Ensure adherence to the marketing budget and manage all related items to NPD and campaign launch. Conduct market analysis with clear conclusions and recommendations, including regular review of competitors, post‑market review of NPD/key initiatives, and input into category reviews. Complete monthly reporting tasks, including month‑end reporting, and contribute to monthly marketing forecasts and executive meetings when required. Manage agency relations to execute strategies within budget. Monitor and analyse social media performance, offering insights for optimisation. Coordinate digital marketing campaigns and e‑commerce content requirements. Qualifications (Profile) Experience in a broad brand managers role managing campaigns and NPD launches. FMCG experience would be highly regarded and a preference. Exposure to category and brand reviews with major grocery highly desired. Strong project management skills and attention to detail, with the ability to see a plan through from concept to implementation. Superior stakeholder management skills with the ability to work cross‑functionally and drive projects forward. Demonstrated experience devising and implementing omnichannel marketing campaigns. Ability to work in an extremely fast paced environment. Job Offer On offer is an exceptional growth and learning opportunity, you will be exposed to how a scale‑up brand makes decisions on growth and NPD, learn from entrepreneurs who are highly regarded and a Marketing Director who will support your growth. Please apply through the link in the first instance and long‑listed candidates will be contacted directly. Lisa Chesterman *** #J-18808-Ljbffr

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