Advertising and Social Media Specialist

Job Type: Permanent position | Full time position Job Description Advertising and Social Media Specialist – BOSSCAP Group. BOSSCAP is a Queensland business that imports, remanufactures, upfits and distributes the only Right-Hand Drive (RHD) minespec 4x4 electric Ute, through its divisions Advanced Manufacturing Queensland (Manufacturing) & AUSEV (Sales & Distribution). BOSSCAP is vertically integrated and controls all stages of the supply chain from importation, homologation, remanufacturing, sales, upfit, spare parts, and onsite support. BOSSCAP has an additional division outside of its core operations (Australian Owned), which certifies Australian Owned businesses, has a network with 1.7 million members, and consults to the government on procurement policy. Job Summary: The Advertising and Social Media Specialist is responsible for developing, executing, and optimising advertising campaigns and social media strategies to drive brand visibility, engagement, and lead generation. This role blends performance marketing with creative content management, ensuring consistent, compelling, and data-driven brand presence across all digital platforms. Advertising Management Plan, execute, and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. Perform keyword research, audience targeting, and ad testing for improved ROI. Manage budgets and ensure efficient cost per click (CPC), cost per lead (CPL), and return on ad spend (ROAS). Develop landing pages in collaboration with designers and web teams. Social Media Strategy & Content Management Develop and implement social media content calendars for platforms including Facebook, Instagram, LinkedIn, and YouTube. Create engaging posts, reels, stories, and campaigns aligned with brand tone and messaging. Create scripts and structured storyboards for video productions support marketing and promotional initiatives. Execute onsite recording of video contents, ensuring alignment with creative direction and brand messaging. Capture and edit high-quality photographs and videos using professional tools. Monitor daily activity on social media channels, respond to comments/inquiries, and maintain community engagement. Collaborate with creative teams to produce videos, graphics, and promotional assets. Analytics, Reporting & Optimisation Track campaign performance using Google Analytics, Meta Business Suite, and platform insights. Prepare weekly/monthly reporting on advertising performance, engagement metrics, and improvement opportunities. Use insights to refine targeting, content strategy, and campaign efficiency. Brand Growth & Audience Engagement Support brand-building initiatives across digital spaces. Identify opportunities for influencer partnerships, collaborations, and content amplification. Maintain brand consistency across all ad creatives, posts, and digital communications. Research trends and apply platform best practices to keep content fresh and competitive. Market Research & Competitor Monitoring Analyse market trends and competitor campaigns to identify opportunities and threats. Recommend new platforms, formats, and advertising strategies. Provide insights into audience behaviour and campaign performance. Cross-Functional Collaboration Work with Sales, Product, and Creative teams to align advertising and social media efforts with broader business objectives. Coordinate with external agencies, freelancers, or media partners. Support corporate events, promotions, and special marketing initiatives. About You Degree in Advertising, Communications, Digital Media, or related field. Minimum 2 years of experience in advertising, social media management, or digital marketing roles in the vehicle manufacturing and sales industry. Working knowledge of Meta Suite. Working knowledge of Adobe suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere). Understanding of marketing/social media practices. Data and file management skills. Basic graphic design/photography/video editing skills. High written and verbal communication skills. It's a full-time employment with an annual pay range between $75,000 and $80,000. This is an exciting role for a professional looking to be part of a rapidly growing business. #J-18808-Ljbffr