Social Specialist
vor 2 Wochen
We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like‑minded individuals Apply now Job no: Work type: Full‑TimeLocation: Melbourne - CBD & InnerCategories: Marketing Social Specialist - Country Road Purpose Be responsible for leading the organic social media strategy for Country Road's social channels, which includes Instagram, Facebook, Tik Tok, Pinterest, YouTube, LinkedIn, and Twitter. This is a key role at Country Road and will be an important champion for an innovative, digital‑first approach to marketing. The role focuses on content strategy, managing scheduling, implementing test‑and‑learn strategies to drive engagement, brand presence, and community growth. In addition, the position supports the digital customer service strategy across all social platforms. Key Accountabilities Social media and strategy and planning Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analysing key metrics, and evolving strategy as needed Managing content, including creating engaging content calendars, ideation, capturing platform‑specific content on shoots, and repurposing existing customer content when necessary. Drive the development and execution of content strategy across Instagram, TikTok, Facebook, Pinterest, YouTube, and other relevant social platforms. Conduct weekly and quarterly reporting, analyse channel performance, and optimise strategies to drive engagement, community growth, or revenue as required Create and manage dashboards for tracking social media KPIs and progress towards goals. Key Capabilities Relevant tertiary qualification in marketing / digital, or equivalent experience Minimum three‑to‑five years of professional experience managing and executing commercial social media channels. Experience working in a fast‑paced, dynamic environment with the ability to adapt quickly to evolving social trends. Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly. Basic video editing skills preferred but not essential. Why work for CRG? The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: Generous employee discounts across our House of Brands Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly. Country Road As Australia’s favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last. Advertised: 25 Nov 2025 AUS Eastern Daylight TimeApplications close: 12 Dec 2025 AUS Eastern Daylight Time Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. #J-18808-Ljbffr
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