Senior Marketing Manager, APAC
vor 2 Wochen
Works with sales and marketing leadership to develop regional go-to-market strategies to drive topline, utilization and support commercial goals.Understands APAC markets to produce and deliver integrated marketing plans comprising of campaigns that focus mainly on demand generation, lead acceleration, awareness, and customer
marketing; strategically planned around the stages of the customer journey,
bringing campaign elements and channels together for a cohesive go-to-market plan.You will have 1 direct report (Senior Field Marketing Specialist, APAC) and your team will be supported by an in-region content marketer to drive regional content strategy
across all content types and also working with the Global team to produce assets including but not limited to PR, success stories, white papers, event content, blogs, and social; whilst ensuring all content efforts are connected to marketing campaigns and business goals.Works with APAC marketing team to scope, plan, and execute campaign elements with maximum ROI, including in-person and
digital events for APAC, paid advertising, organic and paid social.
Manages joint marketing relationships with third-party sponsors and vendors to drive in-market awareness and achieve goals.Leverages and amplifies global marketing initiatives to ensure the right message is delivered to the target
audience at the regional level; collaborates with US based segment marketing teams on events, speaking engagements, and product marketing for
the region.Partners with APAC sales and service delivery to prioritize enablement materials, provide effective sales training and
onboarding, and help deliver content and resources that drive growth.Provides in-market support for APAC partners and customers. Identifies opportunities to collaborate, is a key contact for
their Relativity marketing efforts, and provides feedback about the customer experience to the broader organization.Assists with annual planning, helping build APAC-focused
goals and budget for the region and effectively manages
the communication flow of marketing progress, results, and feedback loopIs a vital part of the Relativity Fest Sydney
team, shaping and driving the development and execution of Relativity APAC’s
inaugural flagship conference, including event development, execution, and
audience acquisition campaigns to exceed registration and attendance goals.Measures and reacts to success metrics,
performs actionable analysis, and makes data driven decisions to improve
outcomes and ROI.Minimum Qualifications
BA/BS in marketing, digital media or related field, or at least 5-7 years of content management, web project management, graphic design, and/or digital marketing experience.Preferred Qualifications
Marketing
leader with experience and vision in demand generation, sales enablement, event and field marketing, content marketing, branding and international marketing experienceCross-functional
experience working with remote teams around the world; ability to work flexible hours that at times to accommodate both APAC and EMEA time zones (within reason).Strong
written and oral communicator in English for technical and non-technical audiences, analytical skills, and attention to detailExperience in B2B SaaS, managing translation and agency vendors.Able to build alignment and drive consensus across a diverse set of stakeholders at all levels of the organization and across multiple geographies.Self-starter with the ability to excel in a fast-paced, high-growth environment; comfortable managing multiple projects
simultaneously with the ability to shift workloads to prioritize competing
deadlines effectively.Commitment to continuous learning and developing an ongoing understanding of our products and the industries we serve.Relativity is a diverse workplace with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they're empowered to be their full, authentic selves, regardless how you identify.Benefit Highlights:Comprehensive health, dental, and vision plansParental leave for primary and secondary caregiversFlexible work arrangementsTwo, week-long company breaks per yearUnlimited time offLong-term incentive programTraining investment programAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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APAC Product Marketing Senior Manager
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