APAC Product Marketing Senior Manager
vor 3 Wochen
We are seeking a creative, motivated Senior Product Marketing Manager to drive and deliver innovative product marketing for Sales Cloud in the APAC market. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement tailored to our customers and prospects in the APAC Region.
Responsibilities & Impact:Lead the growth strategy and execution (e.g. core value proposition and GTM) for Sales Cloud in APACLead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teamsDrive Sales Cloud focused GTM programs to help fuel the sales pipeline, close deals, and achieve business resultsOperationalize internal communication with global and local APAC stakeholders e.g. Sales, Product Leadership, Marketing, CSG and more through always on communications and monthly business reviewsDevelop repeatable, scalable processes to enable sales teams in the region, drive always-on sales plays and programsBuild consensus, alignment, and trusted relationships with HQ Product Marketing, Product Management, Sales, Campaigns, Creative, Pricing Strategy, and Customer Success in APACManage Analyst and Public Relations for Sales Cloud in APACOversee the management of Sales Cloud customer stories, from internal deal win through to external public story promotionIdentify and pursue strategic initiatives to accelerate Sales Cloud adoption across APAC
Required Skills:5-7+ years of experience in product marketing, industry marketing, or corporate marketing, preferably with experience in the APAC marketStrong communication skills, both written and verbal, with the ability to adapt messaging for different regional audiencesAbility to strategize and craft compelling messaging for our Salesforce ProductsProven ability to analyze internal data, market data and customer insights to inform product positioning and go-to-market strategies.Drive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:Expertise in Salesforce products and/or other SaaS and B2B technology platformsExperience using Salesforce Sales CloudExperimentation with AI ProductsAbility to inspire optimism, fun, and the desire to always be learningA natural collaboratorGet-it-Done confidence to pick up and lead new projects even in the face of ambiguity
Benefits & Perks:We have a public-facing website
explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown
A recent McKinsey study reported that generative AI alone could add up to $7.1trillion in global economic benefits annually
According to a report by IDC, the spending on AI systems in the Asia Pacific region (excluding Japan) was expected to reach $5.5 billion in 2021. It's also projected to grow at a CAGR of 22.9% from 2019 to 2024. Please look up the most recent data for the most accurate information.
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