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vor 4 Wochen


Adelaide, Österreich Growth For Purpose Vollzeit

Growth For Purpose (GFP) We’re looking for a thoughtful, emotionally intelligent writer who can craft lifecycle content that feels deeply human. You’ll be helping people navigate the messiness of real life (anxiety, burnout, perimenopause, chronic health, self‑improvement and everything in between) through words that meet them where they are. This role is ideal for someone who understands the psychology of communication. How to speak with empathy, reduce shame and build genuine trust through content. Part‑time / Contract | Remote (Australia time zones preferred) About the Work You’ll be writing and optimising lifecycle emails and in‑app messages for health, fitness, and psychology‑driven apps. These include mental health, women’s health, parent support and habit‑building experiences. Turning complex health or emotional ideas into simple, reassuring language Writing personalised journeys that respond to user data (e.g. emotion, archetype, behaviour) Applying psychology and emotional validation to messaging Crafting warm, mobile‑first content with a focus on building relationships & conversion Collaborating with a small creative team (writers, designers, strategists) to ship high‑impact journeys What We’re Looking For Passion for healthtech, mental health and/or wellbeing brands Strong grasp of behavioural psychology , emotional safety, and trauma‑informed language Comfortable writing for sensitive audiences (e.g. anxiety, depression, body image, chronic illness) Skilled at email, app and lifecycle content (bonus if you’ve got skills on Figma and understand push notifications, in‑app messages and product design) Deep attention to the feeling your words create Collaborative, self‑directed and open to thoughtful feedback Based in Australia Nice to Have Experience with personalisation and segmentation in lifecycle marketing Based near Sydney ideally, open to all ANZ applications. Familiarity with UX writing or in‑app microcopy Based in Sydney and available for coworking in Sydney CBD, Blue Mountains and/or Central Coast Why Work With Us Growth For Purpose partners with mission‑driven startups like Talked , Human Health , Mamamia MOVE and Pelvy . We design psychology‑informed experiences that genuinely help people. You’ll join a small, kind team that values depth over volume, human connection over hustle, and impact over ego. To apply A short note on why you’re drawn to this kind of writing Out of our client list, which clients you’re particularly drawn to and why 2–3 examples of email or app content you’ve written (bonus points if it’s health, wellbeing or behaviour‑change related) Hey, this is Matt, founder of GFP. I get fully lit up designing product experiences that truly help people and make the world a better place. If this sounds like you too, I’d love to hear from you. #J-18808-Ljbffr


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