Group Paid Media Director

Group Paid Media Director (Retail & eCommerce) Jaywing is a talented bunch of creatives and developers, designers, content makers, strategists, and technologists. Our strength comes from collaboration and the introduction of new perspectives to the problems we solve. We strive to deliver highly effective, intelligent work, scrutinise insight to create the best conditions for success, take risks that aren’t risky at all, and leave nothing to chance. Day to day you’ll: Lead the strategic direction of Jaywing’s retail and eCommerce paid media offering, driving excellence across paid search, paid social, and broader commerce media strategy. Inspire, mentor, and empower a high-performing media team - leading with conviction, curiosity, and collaboration while staying close to the work. Oversee the creation audits, media plans, and growth strategies that align media, creative, and customer experience to deliver measurable revenue outcomes. Set and uphold best‑practice standards across campaign design, optimisation, measurement, and reporting – grounded in a deep understanding of platform fundamentals, product feeds, and performance data. Partner with SEO, Creative, CRO, and Data teams to deliver fully integrated strategies that maximise performance across every customer touchpoint. Drive new business growth by developing innovative strategies, forecasts, and proposals that demonstrate commercial acumen and measurable results. Champion innovation and continuous improvement – evolving Jaywing’s commerce media capabilities, processes, and adoption of emerging technologies. We’re looking for someone who: Has 8+ years’ experience in senior Paid Media roles, with a proven track record in retail and eCommerce performance marketing. Brings deep expertise across Paid Search and Paid Social (Google Ads, Meta, and other major platforms), with hands‑on understanding of campaign structure, optimisation, and automation. Understands eCommerce ecosystems – from shopping feeds, product catalogues, and data layers to CDPs, tracking setups, and feed optimisation. Has experience managing omnichannel retail strategies that connect online, in‑store, and marketplace performance. Demonstrates success leading and developing high‑performing teams, ensuring strategic excellence and quality delivery through others. Is skilled in forecasting, performance modelling, and investment planning to optimise ROAS and growth. Has an advanced understanding of analytics, attribution, and measurement frameworks (ROAS, LTV, GA4, GMP, and eCommerce tracking). Bonus points for retail media or affiliate experience. In return we’ll give you: A commitment to develop you and your career aspirations. A no‑blame culture that values learning and collaboration. A focus on diversity, inclusion, sustainability, and mental wellbeing. A stunning office in the heart of Barangaroo, close to restaurants, bars, and the harbour swimming spot. A hybrid working model. A fully stocked beer and wine fridge, impromptu BBQ lunches, sporting comps, team social activities, and a cracking end‑of‑year party. Enviable benefits including: Remote working from another time zone for up to 8 weeks per year Birthday leave A wellbeing day each year Jaywing is committed to building an inclusive and diverse culture. If you’re doubting whether to apply because you don’t meet every single requirement, we encourage you still to apply – there may be other opportunities where you’re the perfect fit. Please let us know if any adjustments need to be made throughout the interview process, and we’ll do our best to accommodate. #J-18808-Ljbffr