Head Of Marketing

Shape the Future of Residential Living in NSW Clarendon Homes, one of Australia’s most respected residential builders, is seeking an exceptional Head of Marketing (NSW) to lead and energise our presence, drive lead acquisition, and support growth across the state. This is a unique opportunity to combine strategic leadership with hands‑on execution in a role that touches every part of the marketing mix. About The Role As our Head of Marketing (NSW), you’ll be the marketing engine behind Clarendon Homes’ growth in one of the most dynamic markets in Australia. Reporting to the NSW General Manager, you’ll lead a high‑performing team and a portfolio of agencies to deliver integrated marketing campaigns that engage customers, generate leads, and accelerate sales. You will own and optimise our 4Ps (Place, Promotion, Product, Price), blending data and creativity to elevate Clarendon’s presence in a competitive and ever‑evolving industry. Key Responsibilities Place & Channel Strategy Lead and experiment across paid and organic channels to drive high‑quality leads. Conduct regular performance analyses to refine media mix and maximise ROI. Provide insights on display home strategy through ongoing site visits and competitive benchmarking. Promotion & Campaigns Analyse competitor promotional strategies and craft compelling, sales‑driven campaigns. Manage end‑to‑end lead generation and sales campaigns, tracking impact and reporting ROI. Oversee creation and distribution of all promotional materials across print, digital, social and PR. Product & Customer Insights Lead customer and competitor research to guide product positioning and design. Bring global and local trend analysis into product and marketing innovation. Perform price benchmarking and market reporting to inform strategic pricing decisions. Leadership & Budget Ownership Mentor and manage a small but impactful internal team (Marketing Executive, Coordinator & Graphic Designer). Guide external creative and media agencies to deliver best‑in‑class work. Manage and optimise the annual marketing budget to support commercial objectives. What We’re Looking For A strategic thinker who isn’t afraid to roll up their sleeves. A proven leader in marketing – preferably with experience in residential building, property development, or design‑driven consumer industries. Data‑driven, commercially‑mindful, and passionate about delivering results. An agile, relationship‑focused marketer who thrives in cross‑functional environments. A natural storyteller who understands how to turn customer insights into compelling campaigns. Challenges You’ll Help Us Tackle Navigating shifting market conditions and evolving customer expectations. Reframing perceptions of Clarendon Homes as a value‑driven premium builder. Bridging gaps across sales, design, display, and marketing teams in a tech‑evolving environment. What’s On Offer When you join Campbell Property Group, you’ll enjoy; Competitive salary + flexible working options Health and wellbeing perks – gym discounts, health insurance, annual nutrition & fitness check‑ins Retail discounts across travel, groceries, and lifestyle Savings on home builds, trades, suppliers, and utilities Ongoing learning and development through the CPG Academy Generous leave – including parental, volunteer, and community service leave Wellbeing support for you and your family (EAP, financial coaching, health programs) About Us At Campbell Property Group (CPG), we’re passionate about creating better lifestyles for Australians through quality homes, communities, and services. Our Businesses Include Clarendon Homes – award‑winning, innovative homes across QLD and NSW Domaine Homes – affordable, stylish homes designed for modern families Loan Market Elevate – expert financial solutions to support our customers’ property journeys With over 40 years in the home building industry, we’ve built a reputation for quality, integrity, and customer care. At Campbell Property Group (CPG), everyone has a home. We are committed to fostering a diverse, inclusive workplace where everyone feels safe, respected and supported and we are proud to be an equal opportunity employer. #J-18808-Ljbffr