Campaign & Advertising Lead

At Prospa, we exist to unleash the potential of small businesses. We are building the future of small business and simplifying cashflow by creating a leading platform that helps customers make payments, fund growth and reduce admin. Join us The role The Acquisition Marketing team at Prospa focuses on delivering creative and engaging messaging in the market to grow Prospa’s brand awareness, create consideration when a need arises among our customers, and drive traffic and leads through direct channels to achieve our origination goals. As a key part of this team, the Campaign & Advertising Lead is responsible for owning our top‑of‑funnel activity and driving Prospa’s above‑the‑line advertising campaigns throughout Australia & New Zealand. What you’ll be doing Lead the strategy and development of creative messaging and communication plans to drive brand awareness, consideration and action, above the line. Own the briefing process and collaborate with Creative teams (internal and external) to provide engaging and distinctive messaging in various creative and written mediums. Lead on advertising campaigns by owning the media strategy and media plans, driving creative development across traditional and digital channels, and being accountable for the advertising budget. Own the paid social media strategy across consideration messaging, ensuring maximum effectiveness of the social channel and coordinating its execution with the performance marketing team. Collaborate with our customers, external production partners and internal creative teams to create engaging customer stories. Lead on Prospa’s content production, owning the content briefing process and working with copywriters to ensure quality articles. What you’ll need to succeed 5+ years’ experience in marketing, with a focus on above the line media and advertising practices. 3+ years’ experience working with media agencies and creative agencies and internal teams to develop best‑in‑class creative. Exceptional written communication and copy skills. Able to write video & audio scripts and deliver effective messaging via a variety of mediums. Experience working with fast‑paced sales departments and cross‑functional collaboration environments. Strong analytical and reporting skills. Strong execution skills and attention to detail with the ability to juggle multi‑projects at once. Experience delivering projects cross‑functionally, ideally with product and sales teams. Ability to lead video story creation to bring to life customer and product stories. What we offer Growth: Learning days, a learning allowance, leadership programs, Clifton Strengths workshops, digital learning and biannual company‑wide learning weeks. Wellbeing: Fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching. Lifestyle: Flexible working options, top‑notch office facilities, diverse remote/travel work options, additional leave purchases and up to 18 weeks paid parental leave. Impact: A business that cares and is recertified as carbon neutral, volunteer days, partnership with Kiva and a range of employee resource groups. Why Prospa? We’re proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are. Prospa’s culture code offers more insight. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales #J-18808-Ljbffr