Marketing Officer

Brighter Lives is the official charity partner of Townsville Hospital and Health Service. We’ve been committed to better health in our region for more than 35 years. Alongside our volunteers, who brighten the lives of patients every day, we support lifesaving public health services in Townsville and across our region by fundraising for world-class equipment, training, research, and facilities. Why join us Make a real impact on the lives of patients, staff and the health journey for North Queenslanders across our hospital footprint. Be part of a supportive, inclusive, and passionate team. Flexible working arrangements – we’ll work with you Great opportunity for growth and learning in a high-impact charity environment Competitive salary with salary packaging of up to $15,900 p.a. Wellbeing benefits including access to employee support programs Position Summary The Marketing Officer - Analyst & Content is responsible for collecting, analysing, and interpreting marketing data to help the foundation make informed decisions about marketing strategies and performance, as well as effectively market services both within Townsville Hospital and Health Service and external networks and communities. The role provides actionable insights by monitoring campaigns, assessing donation and fundraising behaviours, and evaluating market trends to support growth, engagement, and return on investment. The Marketing Officer - Analyst & Content assists in determining the foundation’s position in the marketspace by researching competitors and analysing activity and marketing methods. The incumbent communicates what the data means for the foundation, to forecast future trends, through commonly available data visualisation applications. In collaboration with the CEO, and from research and analysis, the position develops and implements marketing strategies as well as content creation. Key Responsibilities Ensure the customer is at the centre of all decision making. Collect and analyse data from various marketing channels including digital, social, traditional media, CRM, and sales platforms. Use data sets to drive product innovation, business development, marketing, and sales strategies by effectively communicating analysis to appropriate internal stakeholders. Monitor and interpret marketing and sales trends to identify opportunities, threats and risks and effectively communicate findings to relevant stakeholders or decision makers. Develop and deliver regular reports and dashboards on campaign performance, donations, fundraising, audience behaviour, key marketing KPIs to suit the target audience or stakeholders. Interpret data trends to support strategic marketing decisions and recommend improvements. Conduct market research to understand donor and stakeholder demographics, preferences, and competition. Measure, monitor and evaluate the effectiveness of marketing strategies, channels, and campaigns, drawing conclusions and recommending corrective actions as required. Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls to accurately capture the information needed to inform decision making and continuous improvement. Collaborate with the team to align insights with foundation goals and activities. Analyse data using statistical software, including but not limited to tools like Google Analytics, Power BI, Excel, and marketing automation platforms to manage and present data. Maintain and monitor CRM and other data collecting tools. In collaboration with the CEO, develop and implement marketing strategies from research and analysis. Create relevant content to achieve marketing and fundraising goals for the foundation. Support segmentation and targeting strategies to optimize acquisition and retention. Support in engagement and event activities of the foundation. Key Selection Criteria Essential: Tertiary qualification in Marketing, Business, Statistics, Economics, Data Science or related field. Minimum 1 year experience in marketing analytics or a similar data-driven role. A demonstrated ability to interpret data and analytics with commercial intent and make recommendations to inform decision making. Experience in monitoring and forecasting marketing and sales trends and communicating findings to a diverse stakeholder group. Demonstrated ability to measure the effectiveness of marketing programs and strategies. Demonstrated ability to convert complex data and findings into understandable tables, graphs, clear insights and written reports including recommendations for a varied audience. Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls with strong computer skills including experience in Salesforce, MS Office suite (Excel), Google Analytics and CRM. Strong analytical skills and attention to detail. Excellent written and verbal communication skills. Strong organizational and time management skills. Demonstrate a commitment to the foundation’s values. Desirable: Experience in digital marketing metrics and reporting (SEO/SEM, email marketing, social media). Familiarity with customer segmentation and lifecycle analysis. Knowledge of statistical methods or predictive modelling. Experience in the non-profit. To apply To apply, please submit your resume and 2 x page cover letter (maximum) via Seek or to *************@health.qld.gov.au. For any questions regarding the role, please contact Brighter Lives: *************@health.qld.gov.au. #J-18808-Ljbffr